{"id":26815,"date":"2021-07-31T01:17:22","date_gmt":"2021-07-31T01:17:22","guid":{"rendered":"https:\/\/www.airmeet.com\/hub\/?post_type=case_study&p=26815"},"modified":"2025-01-02T12:02:58","modified_gmt":"2025-01-02T12:02:58","slug":"pmi-latam","status":"publish","type":"case_study","link":"https:\/\/dev-hub.airmeet.com\/hub\/case-study\/pmi-latam\/","title":{"rendered":"\u2018PMI – Latin America\u2019 builds trust among its association members and non-members through a range of value-driven virtual events via Airmeet"},"content":{"rendered":"\t\t
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\n\t\t\tOverview<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\tEvent Name:<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\tPMI (LATAM) Changemakers Initiative Series<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\tCommunity Name:<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t PMI (LATAM)<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\tIndustry Segment: <\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\tAssociation<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\tUse Case:<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\tSummit<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Executive Summary<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Project Management Institute (PMI) is a leading project management and professional development organization with over 600,000 members and 300 local chapters across the world. It constantly strives to provide project professionals and changemakers with valuable knowledge, networks, and resources.<\/p>

PMI hosts regular, multiple events to boost its community members\u2019 skills, build meaningful relationships and engage with industry experts. Through its events, PMI shares best practices and provides practical insights into project management.<\/p>

Ricardo Triana, Managing Director, PMI – Latin America, shared how PMI successfully hosted a range of monthly, local and regional events via Airmeet. Ricardo is responsible for managing 19 different countries and 46 local chapters in every major city, covering around 31,000 members and impacting 600 million people in the region.<\/p>

We detail Ricardo\u2019s account of how PMI has been able to host powerful events for the geographically vast Latin America via Airmeet’s premium webinar plan and drive his membership association to success.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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About PMI (LATAM) events<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ricardo shared, \u201cMost of our events before the pandemic were in-person. But when the pandemic struck, we implemented regionalization, and that changed everything. We started to have regional events and local chapter-wise events. Every chapter or city has its own set of local events. And all of them were moved to virtual events.\u201d<\/p>

Powered by Airmeet’s premium webinar features, PMI was able to host several regional and local events virtually. They are hosting a virtual series of events called PMI LATAM Changemakers Initiative, a monthly series of events called PMI in Portu\u00f1ol, a summit on PMI Infrastructure Projects as well as a Congress celebrating the Peru Bicentenary called Peru Proyectando.<\/p>

Among others, PMI LATAM Changemakers Initiative was their regional event series. The first event in the series of four to be held in the year –\u00a0 ‘Agility Champions<\/strong>‘ (May 6th to 8th) had almost 2000 people and was meant for PMI, chapters, and regional allies to upskill and showcase products, services, and promotions and turn professionals into true changemakers. The second episode\u00a0 ‘Social Heroes<\/strong>‘ (July 22nd to 24th) had almost 1800 people and was focused on Social Projects, Government and Education.<\/p>

The unique and modern events were hosted in local languages with sessions in both Spanish and Portuguese. The two-day events consisted of three keynote sessions and short talks on relevant industry topics with around 40 speakers. During the events, they also hosted three panel discussions in the IT, Telecomm, and Financial Sector with experts.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Challenge : Reaching a wider audience outside existing members\u2019 bubble<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ricardo said, \u201cWhen we hosted in-person events, we had a recurring audience joining in, to learn and grow. But it is really difficult to reach out to new people.<\/p>

We wanted to leverage virtual events for their potential to reach a wider audience. We wanted to reach the members as well as others in the profession who may turn into our prospective members.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Solution<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ricardo shared his journey of discovering Airmeet and said, \u201cLast year, when I was organizing my first regional events, I started looking out for platforms. So I checked out Webex, Zoom, and more.<\/p>

But Airmeet stood out among all these. It allowed connections through the networking tables, and it was relatively easy. That\u2019s when we decided to continue using it. We used it for our first event to engage our large regional volunteer group. Our volunteer group found it to be a cool tool to actually meet people that they haven\u2019t met. They could actually group and network using social tables. You can stream live, ask questions, and more.<\/p>

So we started to use Airmeet\u2019s premium webinar plan in March 2020. In Oct 2020, we upgraded our license for upto 2000 participants. We wanted to use it to launch our monthly PMI Portunol event for all 19 countries using a common language. This monthly event helped integrate not only our volunteers but all the professionals in the region.\u201d<\/p>

PMI was able to reach a wider audience by hosting virtual events easily via Airmeet. The Airmeet’s premium webinar features that enabled this are \u2013<\/p>