{"id":28166,"date":"2021-08-16T01:52:00","date_gmt":"2021-08-16T01:52:00","guid":{"rendered":"https:\/\/www.airmeet.com\/hub\/?post_type=case_study&p=28166"},"modified":"2025-01-02T12:27:09","modified_gmt":"2025-01-02T12:27:09","slug":"agorapulse","status":"publish","type":"case_study","link":"https:\/\/dev-hub.airmeet.com\/hub\/case-study\/agorapulse\/","title":{"rendered":"‘Agorapulse’ hosts its Agency Summit on Airmeet with over 3000+ participants, 50 speakers, 50 brand partners & 36 breakout sessions"},"content":{"rendered":"\t\t
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\n\t\t\tOverview<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\tEvent Name:<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\tAgency Summit<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\tIndustry Segment: <\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\tSocial Media Management Solutions\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\tCommunity Name<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\tAgorapulse<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\tUse Case:<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\tSummit<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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About<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Agorapulse<\/a> is one of the top social media management tools available in the world. The company is based out of Paris, France. They offer advanced SaaS tools for managing inboxes, publishing content, monitoring social accounts, generating reports, and more.<\/p>

They also have special tools for digital marketing agencies to manage various processes through SaaS tools. Their primary clientele is digital marketing agencies that offer social media solutions, but they have wanted to expand to other industry verticals since last year (2020). It is also why Mike Allton, Head of Strategic Partnerships at Agorapulse, planned this summit to focus on agencies.<\/p>

The Agency Summit event<\/a> conducted on 23rd July 2021 in partnership with Airmeet was one of Agora Pulse\u2019s largest events in the past four years. They conducted such summits roughly every quarter of each year.<\/p>

Diving into the details of the event, Mike explained, \u201cIt was a one-day free event that had nine live workshops, a live Q&A with a best-selling author of a book about agencies, and 36 breakout sessions. We had nearly 50 speakers and 50 other brand partners. The partners had their own vendor booth and were promoted on the Agorapulse website. We came up with a quirky promotional scheme by creating a virtual giveaway kit called digital swag bags with the help of the partners, which would be shared with attendees and asked them to promote the event in return.\u201d<\/p>

On the day of the event, they had 2500+ participants who were agency owners. But they kept taking in more participants for almost a month who had access to on-demand replays of the event. So they expected to cross 3000 participants by the end of the on-demand period. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Agorapulse\u2019s quest for the most realistic virtual event platform<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Agorapulse summits had always been digital. But had the pandemic had not happened, they would be geared towards a live event. At the beginning of 2020, Mike and the team were planning to hire an event coordinator who could help them arrange a venue event in Paris, which would be called \u2018Social Media Paris\u2019.<\/p>

Mike had done around nine virtual summits in the past two to three years. He recalled the multiple issues he faced with the various platforms he tried.<\/p>