{"id":42871,"date":"2021-11-29T13:36:02","date_gmt":"2021-11-29T13:36:02","guid":{"rendered":"http:\/\/dev-hub.airmeet.com\/hub\/?post_type=case_study&p=42871"},"modified":"2025-01-02T12:04:21","modified_gmt":"2025-01-02T12:04:21","slug":"swamp-fox-bookstore","status":"publish","type":"case_study","link":"https:\/\/dev-hub.airmeet.com\/hub\/case-study\/swamp-fox-bookstore\/","title":{"rendered":"The Swamp Fox Bookstore hosts exciting author webinars on Airmeet"},"content":{"rendered":"\t\t
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\n\t\t\tOverview<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\tIndustry Segment: <\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\tBrick & Mortar Bookstore\/Retail<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\tCommunity Name:<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\tBooks and more<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\tUse Case:<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\tAuthor Webinars<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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About the Company<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Swamp Fox Bookstore is located in Marion, Iowa, USA. They run a book store to encourage reading, sharing, and interactions with authors. The store opened right in the middle of the pandemic and explored the virtual way of connecting authors to the reading community, with author webinars.<\/p>

Terri LeBlanc, one of the co-owners of Swamp Fox Bookstore, talks about their journey of opening a physical bookstore during the pandemic and connecting with authors worldwide through virtual events.<\/p>

Terri mentioned, \u201cWe opened a bookstore during the pandemic in July 2020. It was a small bookstore, and we were not sure if we would get enough foot traffic, but with the summer, there was a gradual increase in footfall, and the bookstore became a community location. It was a place for people to come physically, buy books, and connect while following the norms of social distancing and masks. It was the interaction that everybody was craving.\u00a0<\/p>

We continued, with the goal in mind that someday we would open a larger location in town and wanted to understand the community\u2019s reading preferences to curate that kind of a collection.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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About the Author Webinars<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Terri further shared, \u201cBefore the pandemic, it was mostly in-person events. We hosted several book clubs and author events in person. We had the first opportunity in June 2019 to do a virtual event with one of my favorite authors- Rachel Caine. She was busy working on a series and wasn\u2019t traveling for events. So, I thought I would reach out to see what we could work out. She agreed to do a Skype call because that was the easiest thing for her, and it was just a voice call.\u00a0<\/p>

We set up the laptop in the middle of the store, put the speakers on, and had the opportunity to talk one-on-one with her. That was the first virtual event that I hosted with an author and then I went on to host a few author webinars as well. That\u2019s how I got used to being the host and the technical person behind the scenes simultaneously.<\/p>

When I found Airmeet, it intrigued me because it felt like a very simplified interface<\/a>. I had used Zoom and Skype, which were good for voice calls. With Zoom, it always felt like the controls were moving around and people had to download the software; therefore, I wanted a simpler solution for the author webinars I had in mind.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Challenges (and Solutions)\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Challenge 1: Providing a quality, far-reaching author webinar experience to online attendees<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Terri said, \u201cI wanted our events to go online to gain more followers and more views on the videos.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The following Airmeet premium webinar features helped them host successful author webinars and garner many positive reviews.<\/p>