{"id":54456,"date":"2022-04-29T03:33:01","date_gmt":"2022-04-29T03:33:01","guid":{"rendered":"https:\/\/www.airmeet.com\/hub\/?post_type=case_study&#038;p=54456"},"modified":"2025-01-02T12:27:30","modified_gmt":"2025-01-02T12:27:30","slug":"cascade","status":"publish","type":"case_study","link":"https:\/\/dev-hub.airmeet.com\/hub\/case-study\/cascade\/","title":{"rendered":"Cascade focuses on a year-long event-led growth strategy to achieve long-term strategic business goals through Airmeet"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"54456\" class=\"elementor elementor-54456\" data-elementor-post-type=\"case_study\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2038f44 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2038f44\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20fe80d\" data-id=\"20fe80d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1c4de86 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c4de86\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d5489e4\" data-id=\"d5489e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-113bae7 elementor-widget elementor-widget-heading\" data-id=\"113bae7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Overview<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a64589d elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a64589d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8518e91\" data-id=\"8518e91\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c4616c elementor-widget elementor-widget-heading\" data-id=\"0c4616c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Event Name:<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-143c11c\" data-id=\"143c11c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-abb9663 elementor-widget elementor-widget-heading\" data-id=\"abb9663\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Multiple<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-397f156 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"397f156\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4e3d0fd\" data-id=\"4e3d0fd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c151168 elementor-widget elementor-widget-heading\" data-id=\"c151168\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Community Name:<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7ff575d\" data-id=\"7ff575d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74b9dbb elementor-widget elementor-widget-heading\" data-id=\"74b9dbb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Cascade\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-057cc6f elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"057cc6f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f9d9577\" data-id=\"f9d9577\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73bed44 elementor-widget elementor-widget-heading\" data-id=\"73bed44\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Industry Segment: <\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b9fa86c\" data-id=\"b9fa86c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c705f9 elementor-widget elementor-widget-heading\" data-id=\"9c705f9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Strategy execution platform<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8d4f572 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d4f572\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bf63fb9\" data-id=\"bf63fb9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-967c0f6 elementor-widget elementor-widget-heading\" data-id=\"967c0f6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Use Case:<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c5b5ecf\" data-id=\"c5b5ecf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dfae9da elementor-widget elementor-widget-heading\" data-id=\"dfae9da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Fest, Bootcamp, Webinar, etc.<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d25d53 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d25d53\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ba0ab0\" data-id=\"7ba0ab0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0193aa7 elementor-widget elementor-widget-heading\" data-id=\"0193aa7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About Cascade<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65e2f0e elementor-widget elementor-widget-text-editor\" data-id=\"65e2f0e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.cascade.app\/\" target=\"_blank\" rel=\"noopener\">Cascade<\/a> is a strategy execution platform that helps thousands of organizations fulfill their visions by building their business and departmental plans, including tracking and execution of initiatives, team performance, and more. Their customers are redefining the world as we know it &#8211; from battling the AIDS epidemic, establishing a supply chain for COVID-19 vaccines, to building the world\u2019s fastest Formula One car.<\/p><p>Cascade is a team of 100+ people building the future of strategy. They are scaling up fast and aim to have Cascade in the hands of millions of people, driving alignment and focus.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25ed6e9 elementor-widget elementor-widget-heading\" data-id=\"25ed6e9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Objectives\/Business Goals\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8b4065 elementor-widget elementor-widget-text-editor\" data-id=\"b8b4065\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Cascade works as a strategic platform that closes the gap between planning and execution. They consider events as a long-term TOFU &amp; MOFU strategy to achieve business goals, through brand awareness, and nurturing and educating prospects and customers. Their primary business goals and objectives with hosting virtual events are to<\/p><ul><li aria-level=\"1\">Build a larger community\u00a0<\/li><li aria-level=\"1\">Create brand awareness\u00a0<\/li><li aria-level=\"1\">Nurture &amp; educate prospects<\/li><li aria-level=\"1\">Spread awareness while adding value<\/li><li aria-level=\"1\">Offer engaging, interactive experiences\u00a0<\/li><\/ul><p>\u00a0<\/p><p>Lucas Goransky, Head of Strategy Factory at Cascade, shares details of their experience with Airmeet.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7734c1 elementor-widget elementor-widget-heading\" data-id=\"b7734c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Airmeet?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-677a3c4 elementor-widget elementor-widget-text-editor\" data-id=\"677a3c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Lucas said, \u201cWe want events to bring people together and contribute towards our business goals. Airmeet gave us unique opportunities to connect with our customers, clients, and prospects to create brand awareness, brand impact, and brand recognition.\u201d\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ec216e elementor-widget elementor-widget-heading\" data-id=\"7ec216e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Different types of events hosted with Airmeet\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-835dabf elementor-widget elementor-widget-text-editor\" data-id=\"835dabf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Lucas said, \u201cAirmeet is a great platform to create awareness, nurture leads and connect people. We believe in the power of demand generation, which is providing value to prospects and potential customers before asking them to sign for a free trial or use the platform.&nbsp;<\/p>\n<p>We generate the most valuable content possible so that we are at the top of the mind when it comes to strategy. Whenever someone realizes they have strategy needs, they should come back to our platform.\u201d<\/p>\n<p>Cascade made optimal use of the Airmeet platform as a comprehensive event-led growth marketing tool, with a year-long strategy.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b9259e elementor-widget elementor-widget-image\" data-id=\"4b9259e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"509\" src=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/04\/Cascade_facts-1024x652.png\" class=\"attachment-large size-large wp-image-76951\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/04\/Cascade_facts-1024x652.png 1024w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/04\/Cascade_facts-300x191.png 300w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/04\/Cascade_facts-768x489.png 768w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/04\/Cascade_facts-1536x979.png 1536w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/04\/Cascade_facts.png 1670w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3b4c96 elementor-widget elementor-widget-text-editor\" data-id=\"f3b4c96\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>They hosted the following types of events to target different stages in their marketing funnel-<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-189dba9 elementor-widget elementor-widget-heading\" data-id=\"189dba9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Strategy Fest <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edca9fa elementor-widget elementor-widget-text-editor\" data-id=\"edca9fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Airmeet helped Cascade raise brand awareness by assisting them in reaching 10,000 registrations with this event. <a href=\"https:\/\/www.airmeet.com\/hub\/case-study\/cascade-hosted-its-first-ever-strategy-fest-on-airmeet-doubling-its-attendee-goals-with-over-10000-registrations\/\">Cascade organized a virtual strategy fest <\/a>which was their kick-off event last year. Lucas said, \u201cThe number of registrations was just incredible. Airmeet easily handled 100,000+ live, concurrent attendees.<\/p><p>We wanted to create a festival and not just an event. The Cascade team offered additional value to their prospects to make the four-and-a-half-hour event significantly dynamic. They brought great speakers and enhanced the entertainment and networking opportunities with\u00a0\u00a0<\/p><ul><li aria-level=\"1\"><b>Speed networking <\/b>&#8211; Lucas mentioned, \u201cWe liked the idea and casual approach of speed networking.\u201d The feature allowed attendees to make connections, and Cascade could leverage it to build their community.\u00a0<\/li><li aria-level=\"1\"><b>Roundtable discussions<\/b> &#8211; Airmeet\u2019s social lounge was highly appreciated for effective roundtable discussions and increased engagement. Lucas said, \u201cAirmeet is filled with features to engage with the virtual audience, like chat, networking, the ability to hop on a camera and ask questions, etc.\u201d This feature helped spark interest and targeted the top of the funnel effectively.<\/li><li aria-level=\"1\"><b>Live music &amp; stand-up comedy<\/b>&#8211; Cascade believes it is imperative to understand what the audience is looking for in an event and provide them with something worth their time. Lucas mentioned that most people today are experiencing Zoom fatigue. Virtual events need to be unique and memorable to ensure brand recall. Airmeet facilitated having live music and stand-up comedy at the fest, ensuring that the audience had a great experience.\u00a0 <\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-728019a elementor-widget elementor-widget-heading\" data-id=\"728019a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. World strategy day\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6195966 elementor-widget elementor-widget-text-editor\" data-id=\"6195966\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Taking another step forward in the marketing funnel, Cascade plans to celebrate a worldwide event called World strategy day. Lucas said, \u201cIt will be very technical on the strategy part and will get us closer to our middle of the funnel goals.\u201d The event aims to create a desire for the product, and Airmeet can help showcase it and educate the audience in a fun and interactive way. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20e3408 elementor-widget elementor-widget-heading\" data-id=\"20e3408\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Strategy boot camp \n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82c8f55 elementor-widget elementor-widget-text-editor\" data-id=\"82c8f55\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Cascade has been successfully hosting five-day boot camps on Airmeet. Lucas mentioned, \u201cWe&#8217;ve done strategy boot camps that lasted for an hour per day where there was a 40-minute session followed by a 20-minute round table discussion with people from all over the world. It brought people together to learn more about strategy and get certifications on carrying out strategy the Cascade way.\u201d<\/p><p>The boot camps proved brilliant as they helped Cascade reach the middle of the funnel. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20af8af elementor-widget elementor-widget-heading\" data-id=\"20af8af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Webinars\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff680a2 elementor-widget elementor-widget-text-editor\" data-id=\"ff680a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Cascade hosted a few successful <a href=\"https:\/\/www.airmeet.com\/hub\/blog\/the-ultimate-webinar-checklist-for-success\/\">ultimate strategy webinars<\/a> and will continue to host more. Webinars work wonders initially by driving traffic on your landing page, gathering information about prospects, and later converting them into leads. Webinars help build relationships with the audience. Airmeet\u2019s features allow customization and add value for the customer.<\/p><p>Engagement features like chat, emojis, raise hand, polls, and Q&amp;A allow attendees to interact within themselves and with the speaker or panelists. Events can be powered up with gamification, a much-appreciated feature for Cascade.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ea98c5 elementor-widget elementor-widget-heading\" data-id=\"6ea98c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Ambassador program \n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92db06d elementor-widget elementor-widget-text-editor\" data-id=\"92db06d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Airmeet has helped Cascade create a large and loyal community, moving towards the bottom of the funnel. Lucas shared, \u201cWe will soon launch our ambassador program, where Cascade will bring all its ambassadors together to have roundtable discussions and webinars. It will be more like a closed community event with the people who contribute to the community daily or weekly.\u201d\u00a0<\/p><p>Airmeet proves to be a comprehensive platform for achieving event-led growth goals with these additional features-<\/p><ul><li aria-level=\"1\"><b>Unique and intuitive platform<\/b> \u2013Lucas said, \u201cWe are fortunate to find a great platform like Airmeet. I was the host of the Strategy Fest and found the platform very intuitive and easy to use.\u201d This goes a long way in keeping audiences on for the length of the event.<\/li><\/ul><ul><li aria-level=\"1\"><b>Customization<\/b> &#8211; You can create a grand first impression for your attendees by creating a lively <b>reception<\/b>. Lucas said, \u201cI love the idea of the reception. I think that the reception area is very welcoming, has a completely different style, and gives the feel of a live event.\u201d<p>Similarly, various other features can also be customized to create an event that resonates with your brand. Lucas said, \u201cWe want to create events that are slightly different from what people are used to. Our communication style is very bold. Airmeet is a great platform, as it is continuously growing, updating, and releasing new features.\u201d\u00a0<\/p><\/li><\/ul><ul><li aria-level=\"1\"><b>Integrations<\/b> \u2013 Cascade utilized Airmeet\u2019s integrations with HubSpot for the strategy fest last year. They were able to track all necessary details via the CRM. They also did an integration with LinkedIn.\u00a0<\/li><\/ul><ul><li aria-level=\"1\"><b>Analytics &#8211; <\/b>Analytics reports help to measure the success of an event. Cascade, in particular, used metrics like the registrations conversion rate to attendees. Lucas said, \u201cWe also did follow-ups to analyze the social engagement with the events and gave away badges and certifications.<p>In the long run, we try to understand how many people that attended are converted in the pipeline.\u201d Airmeet\u2019s analytics helps steer the marketing strategy for the future.<\/p><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb20ef7 elementor-widget elementor-widget-heading\" data-id=\"eb20ef7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Way forward\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dce3f17 elementor-widget elementor-widget-text-editor\" data-id=\"dce3f17\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Cascade is looking forward to similar calendar events with <a href=\"https:\/\/www.airmeet.com\/\">Airmeet<\/a> this year, repeating the strategy fest in June and world strategy day in November.<\/p><p>Lucas elaborated, \u201cPeople are still reluctant to go for physical events due to travel and safety measures required, etc. People often prefer virtual events as they can conveniently log in from the safety of their homes.\u00a0<\/p><p>With virtual events, it can be harder to create something different, as it is only a two-sensory experience. Therefore, it is imperative to have an evolving and interactive virtual platform like Airmeet.\u201d<\/p><p>A new feature introduced by Airmeet called \u201cfluid space\u201d offers flexibility for organizers to host informal networking sessions that are not bound to tables and Cascade hopes to explore this intuitive feature and provide greater value to attendees. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3caabd8 elementor-widget elementor-widget-image\" data-id=\"3caabd8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"510\" src=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/04\/FIRST-EVENT_QUOTE-1024x653.png\" class=\"attachment-large size-large wp-image-54463\" alt=\"Event-led growth Airmeet\" loading=\"lazy\" srcset=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/04\/FIRST-EVENT_QUOTE-1024x653.png 1024w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/04\/FIRST-EVENT_QUOTE-300x191.png 300w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/04\/FIRST-EVENT_QUOTE-768x490.png 768w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/04\/FIRST-EVENT_QUOTE.png 1253w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-691e183 elementor-widget elementor-widget-heading\" data-id=\"691e183\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A piece of advice \n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fd4df8 elementor-widget elementor-widget-text-editor\" data-id=\"9fd4df8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Lucas\u2019s message to companies who are looking at event-led growth as a strategy is, \u201cBe different. Understand the target audience, especially your prospects. See what they value and what they do in their free time, what will be worth it for them? When we think about an event at Cascade, we think about actionable items. A prospect, friend, or customer who joins the event must leave with something that they can immediately utilize to implement as a new strategy.<\/p><p>The marketing team should understand how to formulate strategy in a better and more meaningful way. Post-event, when an attendee closes the laptop, s\/he should have something in mind regarding what can be turned around to achieve a goal!\u201d<\/p><p><a href=\"https:\/\/www.airmeet.com\/hub\/book-your-demo\/?utm_campaign=ELG&amp;utm_content=case-study-referral&amp;utm_term=cascade-focuses-on-event-led-growth-to-achieve-long-term-strategic-business-goals-through-airmeet\">Book a demo <\/a>today to explore Airmeet\u2019s dynamic platform and add a must-have tool to your marketing strategy.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-15138c81 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"15138c81\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-705b33aa\" data-id=\"705b33aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f5297fc elementor-widget elementor-widget-heading\" data-id=\"2f5297fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Virtual Events & Community Building Insights<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24748e25 elementor-widget elementor-widget-heading\" data-id=\"24748e25\" data-element_type=\"widget\" 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Since last year, Cascade has hosted multiple events with Airmeet catering to every stage of the marketing funnel. They consider events unique opportunities to connect with customers and achieve their marketing goals. Read on for insights about the platform and how you can utilize it to achieve your goals. <\/p>\n","protected":false},"author":20,"featured_media":76948,"menu_order":51,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"case_study_categories":[],"industries":[251,167],"use_cases":[224,216,200],"region":[201],"airmeet_plan":[206,207],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cascade focuses on a year-long event-led growth strategy<\/title>\n<meta name=\"description\" content=\"Cascade focuses on a year-long event-led growth strategy using Airmeet as a strategic marketing tool to connect and engage with prospects\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.airmeet.com\/hub\/case-study\/cascade\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cascade focuses on a year-long event-led growth strategy\" \/>\n<meta property=\"og:description\" content=\"Cascade focuses on a year-long event-led growth strategy using Airmeet as a strategic marketing tool to connect and engage with prospects\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.airmeet.com\/hub\/case-study\/cascade\/\" \/>\n<meta property=\"og:site_name\" content=\"Airmeet\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-02T12:27:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/04\/Cascade_Meta.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1034\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/dev-hub.airmeet.com\/hub\/#organization\",\"name\":\"Airmeet\",\"url\":\"https:\/\/dev-hub.airmeet.com\/hub\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/dev-hub.airmeet.com\/hub\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2020\/05\/AM_Logo_Dark_WM-1.svg\",\"width\":802,\"height\":200,\"caption\":\"Airmeet\"},\"image\":{\"@id\":\"https:\/\/dev-hub.airmeet.com\/hub\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dev-hub.airmeet.com\/hub\/#website\",\"url\":\"https:\/\/dev-hub.airmeet.com\/hub\/\",\"name\":\"Airmeet\",\"description\":\"Resources, Guides &amp; 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