{"id":78222,"date":"2023-01-13T12:02:41","date_gmt":"2023-01-13T12:02:41","guid":{"rendered":"https:\/\/www.airmeet.com\/hub\/?post_type=case_study&p=78222"},"modified":"2025-01-02T12:28:46","modified_gmt":"2025-01-02T12:28:46","slug":"kaiser-permanente","status":"publish","type":"case_study","link":"https:\/\/dev-hub.airmeet.com\/hub\/case-study\/kaiser-permanente\/","title":{"rendered":"Kaiser Permanente Boosts Member Conversion and Retention Rates With Airmeet"},"content":{"rendered":"\t\t
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\n\t\t\tOverview<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\tCompany Name:<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\tKaiser Permanente\n\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\tIndustry Segment: <\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\tHealth Care\n\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\tUse Case:<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\tVirtual Events\n\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u201cVirtual events have opened a world of possibilities for us. We\u2019re duplicating this program in our Georgia region based on member feedback and our success rates.\u201d – Victoria Younes is the Executive Events Manager for Kaiser Permanente<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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About Kaiser Permanente\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Kaiser Permanente is one of America\u2019s leading health care providers and nonprofit health plans. The organization operates in eight states as well as the District of Columbia, delivering health coverage and care into one unified experience. Members enjoy prepaid and simplified access to various health care services across inpatient and outpatient settings, pharmacy, lab, and imaging. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Event-Led Growth strategy\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Victoria Younes is the Executive Events Manager for Kaiser Permanente in the Mid-Atlantic states. She\u2019s in charge of running events for Medicare members to educate them on membership benefits and resources and improve retention. \u201cThese are no-cost events for our members,\u201d Victoria explains. \u201cOur Event-Led growth strategy is sharing the education and benefits of Kaiser Permanente with our members, who will share it with their friends and family, who are invited to come to our virtual events as well. At the end of the day, our hope is that those friends and family members who join and are seeing all of the benefits will convert to a member.\u201d<\/p>

She also coordinates staff events to educate employees on important topics and foster a strong sense of community.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The challenges of transitioning to virtual events\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Victoria was at the center of the rapid transition to virtual events at the start of the pandemic. She was tasked with taking formerly in-person events online and was disappointed with the solutions available.\u00a0 <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Passive webinars\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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With Zoom and similar platforms, she found that the experience was \u201cvery black and white.\u201d Victoria explains, \u201cYou either had everyone on camera and unmuted and talking at the same time\u2026or everybody was off-camera and muted and the presenters were just talking at them.\u201d <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Cumbersome registration processes\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The registration experience was equally lackluster. Attendees would have to register for breakout sessions individually and provide their contact information again and again.\u00a0\u00a0 <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Lack of collaboration\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For members, Victoria wanted to open up communication between participants who might be lonely at home during the pandemic. And for employees, she wanted them to feel like they were part of the event, working together in the same room.\u00a0<\/p>

No matter who the audience is, Victoria wants them to feel like their opinion matters, which is almost impossible with basic webinar tools.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Tech nightmares\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Victoria\u2019s team experienced a number of frustrations, from audio malfunctions to screen-sharing issues. To top it all off, they were paying high subscription costs with many add-on fees for unreliable features.\u00a0<\/p>

She was ready to find a solution that would be slick, simple, and affordable, allowing her to grow their virtual reach in a post-2020 world.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Features Loved by Kaiser<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Victoria Younes, Events Manager at Kaiser Permanente<\/i><\/b>,<\/i> expressed considerable enthusiasm for Airmeet, highlighting several aspects that significantly enhanced the virtual event experience for Kaiser Permanente’s employees.\u00a0<\/p>

Her insights underscore the platform’s effectiveness in creating engaging, interactive, and memorable events. Here are some of the key features and functionalities of Airmeet that Victoria appreciated:<\/p>