{"id":99289,"date":"2024-03-08T11:42:41","date_gmt":"2024-03-08T11:42:41","guid":{"rendered":"https:\/\/www.airmeet.com\/hub\/?post_type=case_study&p=99289"},"modified":"2025-01-02T12:28:24","modified_gmt":"2025-01-02T12:28:24","slug":"gusto","status":"publish","type":"case_study","link":"https:\/\/dev-hub.airmeet.com\/hub\/case-study\/gusto\/","title":{"rendered":"How Airmeet Powered Payroll & HR Solutions Company Gusto\u2019s 5-star rated Event"},"content":{"rendered":"\t\t
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\n\t\t\tOverview<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\tCompany Name:<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\tGusto<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\tIndustry Segment: <\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\tFinancial Services\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\tUse Case:<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\tVirtual Summit<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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About Company:\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Founded in 2011 as ZenPayroll, Gusto<\/a> is an online payroll and HR solutions company that serves more than 300,000 businesses across the world, today. Each year, they process payrolls worth tens of billions of dollars and provide employee benefits\u2014like health insurance and 401(k) accounts\u2014while helping companies create incredible workplaces.<\/p>

Their integrated platform streamlines and automates payroll, benefits, and HR processes, all backed by expert support, offering peace of mind to both employers and employees to focus on their best work<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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ROI \/ Benefits for the customer (numbers):\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Gusto\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Challenges\/Requirements: \n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Requirements\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Gusto was planning their upcoming event and was interested in hosting it on Airmeet. They were looking for a platform with the ability to record sessions without using any other third party, along with the feature to upload pre-recorded sessions and play them during their event. They also wanted to incorporate booths, roundtables, and engagement tools. Another key requirement they had was the ability to access the attendee profile to track attendee interests.\u00a0<\/p>

Additionally, Gusto was looking to monitor participant activity. They were keen on finding the right tool that gave them access to detailed analytics and reporting, provided them with high-quality data analytics across all events and gave them the ability to pull analytics for specific events.\u00a0<\/p>

The customer also sought the capability to send personalized post-event emails to their attendees through the platform.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Solution: <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Solution\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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With Airmeet, Gusto was able to record their sessions using the in-built recording capability of the platform. Airmeet also allowed them to upload pre-recorded videos to the sessions as per their convenience. With the availability of booths and roundtables in the Airmeet lounge, they were able to enhance their event engagement and networking experience. Airmeet provided them with a variety of features to help increase their attendee engagement, such as polls, chats, and real-time interactions.\u00a0<\/p>

The customized registration form feature enabled the team at Gusto to personalize specific fields as per their requirements. This allowed them to monitor the attendee\u2019s interests and track the required information.\u00a0<\/p>

Airmeet\u2019s detailed analytics feature allowed them to track the event’s performance, participant\u2019s engagement, and activity.\u00a0<\/p>

By using Airmeet\u2019s highly customizable email templates, Gusto was able to send the post-event emails and content directly through the platform. To provide them with constant assistance and support throughout their event journey, Airmeet provided them with a dedicated customer success manager and additional in-event support to ensure a successful event.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Result:\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Gusto was able to deliver a successful event by leveraging Airmeet’s versatile capabilities. They could personalize the entire event as per their requirements, which allowed them to perfectly showcase their event objectives. Through the customizable registration form feature, they could understand their attendees interests and personalize the event experience accordingly. Utilizing the engagement and networking features, they could create a highly interactive environment for their attendees during the event.\u00a0<\/p>

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Positive ROI Impact:\u00a0<\/b><\/p>