{"id":106925,"date":"2024-08-20T13:24:51","date_gmt":"2024-08-20T13:24:51","guid":{"rendered":"https:\/\/www.airmeet.com\/hub\/?p=106925"},"modified":"2025-11-03T06:54:01","modified_gmt":"2025-11-03T06:54:01","slug":"23-creative-brand-activation-ideas","status":"publish","type":"post","link":"https:\/\/dev-hub.airmeet.com\/hub\/blog\/23-creative-brand-activation-ideas\/","title":{"rendered":"23 Cool Brand Activation Ideas That Are Currently Trending"},"content":{"rendered":"\t\t
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Whether you are a business owner or a marketing expert looking to reach more people with your brand’s message, products, and services, read through our innovative and fresh brand activation ideas for your next campaign.<\/p>

1. Mall Activation Surprise:\u00a0<\/b><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Mall\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mall activation is a popular marketing tactic used to interact directly with customers in a mall setting. Choose a busy and crowded mall where you can capture the attention of large and diverse audiences.\u00a0<\/p>

Set up display booths, banners, and interactive elements with a digital screen and sound system. Hire sufficient staff to handle and carry off this mall activation event. Train your team members to engage visitors effectively, and represent your brand well with products and services.\u00a0<\/p>

If you want to attract more people, offer exclusive discounts and giveaways.<\/p>

2. Leverage Emerging Trends:\u00a0<\/b><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"New\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Utilizing trends to promote a brand is a modern and innovative way to connect with the target market. Stay up to date on the latest and popular trends through social media, news, and industry-specific sites.\u00a0<\/p>

Pick a hot topic and craft captivating content to engage an audience. Ensure the chosen trend is aligned with your brand personality and target audience’s interests.<\/p>

3. Encourage Customer Promotion:\u00a0<\/b><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Customer\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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One of the great ways to generate buzz about your brand is to encourage your customers to promote your brand on social media by sharing engaging posts, or through word of mouth. Offer existing clients discounts on products or services in exchange for brand promotion.\u00a0<\/p>

Encourage customers to post photos, videos, or reviews of your product or services on their social channels such as Facebook, Instagram, and LinkedIn. This way, you can boost your brand’s organic reach and bring in new business.\u00a0<\/p>

4. Partner with Influencers:<\/b><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Influencer\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Influencer marketing has grown in popularity over the past few years. This study<\/a> states that, from just $1.7 billion at the site’s inception in 2016, influencer marketing has grown to an estimated $16.4 billion market size in 2022. It then grew another 29% to approximately $21.1 billion in 2023, and now Influencer Marketing’s Hub predicts the market size to reach approximately $24 billion by the end of 2024.\u00a0<\/p>

Check where your target audience is most active, and then find an influencer whose audience aligns with your target market and that best suits your brand. Partnering with influencers can help your business break into new markets, increase the credibility of your brand, and boost customer trust.<\/p>

5. Collaborate with Other Brands:\u00a0<\/b><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Collaboration\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Collaborating with other brands that have massive customer bases is a great way to introduce your business to a whole new audience. Discover a non-competing brand that caters to a similar audience. Clearly outline the terms of the collaboration including responsibilities, shared benefits, and more. Develop collaborative marketing campaigns that engage both markets.\u00a0<\/p>

For instance – Nike and Apple collaborated in 2006 and it is still ongoing. Their initial brand partnership goals focused on combining music and exercise. The first product that followed their partnership was the Nike+iPod Sport Kit, a wireless system that connects Nike+ footwear to the iPod nano. The kit included in-shoe sensors and a receiver connected to an iPod, allowing users to track information such as time, distance, calories burned, and speed, giving a unique personalized running experience.\u00a0<\/p>

This partnership helped Nike to tap into Apple’s technological expertise and reach a tech-savvy audience. At the same time, Apple established a strong presence in the fitness market and strengthened its brand image as an innovative company.<\/p>

6. Pop-up Events:\u00a0<\/b><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Pop-up\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pop-up events are super effective when it comes to reaching new audiences and generating buzz about your brand. Host pop-up events for a few hours or days in a physical location. Define your pop-up event goal such – be it the launch of a new product, boosting brand awareness, or generating sales. Then choose a theme that is aligned with your event goal.\u00a0<\/p>

Following that, choose a location with a high traffic volume such as parks, malls, corporate spaces, and such. Hosting pop-up events helps create a memorable experience for audiences, spread awareness of your brand, and attract new customers.<\/p>

7. Leverage What Your Clients Enjoy:\u00a0<\/b><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The most effective way to raise brand awareness is to engage your customers with something they love. It will help create a memorable customer experience and establish an emotional connection with your brand.\u00a0<\/p>

For example, If you determine that many of your customers love outdoor activities such as hiking, cycling, and camping, it pays to collaborate with a local organizer and plan these outdoor events to create tailored experiences that resonate with them.<\/p>

8. Create an App:\u00a0<\/b><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Create\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Creating an app to promote a brand to a diverse audience is a great idea. It lets your brand directly connect, interact, and engage with customers. With a mobile app, you can make it easy for your customers to get information about products and services.\u00a0<\/p>

When developing your app, make sure that it’s available on both Android and iOS. This dual-platform approach will boost your brand’s reach and maximize your potential user base.<\/p>

9. Interactive VR Experience:\u00a0<\/b><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"interactive\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Leveraging VR technology can be a great way to engage your audience and demonstrate the full potential of your products. It provides a much more engaging and memorable product display experience than traditional ones.\u00a0<\/p>

Your audience is sure to remember your brand when you flaunt your product features through an interactive VR experience.<\/p>

10. Invite Celebrities to the Event:<\/b><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Invite\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Celebrities can significantly amplify your event’s reach and can prove to be a worthwhile investment for your brand promotion activity. Their presence can draw a large crowd, depending on who they are and what their niche is. Most importantly, celebrities attract media attention, which gets the word out about your brand to a larger audience.<\/p>

When inviting a celebrity, make sure their image, values \u200b\u200b, and lifestyle align with your brand. Assess the celebrity’s reach and engagement on social media platforms. A strong online presence will help increase your brand message and visibility.<\/p>

<\/b> 11. Organize a Theme Party:\u00a0<\/b><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Theme\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Hosting a theme party can bring extra excitement to your event and make your brand stand out. Theme parties with the right decor, lighting, food, drinks, and unique offerings can truly provide an immersive experience to your audience.\u00a0<\/p>

People are more likely to share photos and experiences from such themed events. Ensure that your themed party is aligned with your audience’s interest and the occasion.<\/p>

12. Offer Gifts:\u00a0<\/b><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Offer\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Who doesn’t love a gift?\u00a0 In fact, a valuable gift is something that people always remember. Offer interesting gifts with your brand\u2019s product or services at your event to attract attendees and generate interest in your brand.\u00a0<\/p>

If you reward customers with gifts, their loyalty to your brand can increase. They are more likely to become repeat customers and recommend your products or services to others.<\/p>

13. Online Live Broadcasting:\u00a0<\/b><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Online\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Until recently, before the boom of the digital age, brands relied on TV and radio to reach out to their audience. But now with a free Facebook or Instagram account, you can go live and share your brand message and story with millions of people.\u00a0<\/p>

It is a great idea to run a live online event to engage directly with the audience in real-time. You connect with a global audience and expand your market reach by doing so.<\/p>

14. Interactive Installation:\u00a0<\/b><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Interactive\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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An interactive installation is a form of art or exhibit that encourages participation and engages audiences with a different experience. It typically involves visual or tactile elements or even physical experiences to create an immersive and engaging environment.\u00a0<\/p>

You can consider making various kinds of interactive installations such as large-scale multimedia displays, sensor-based artworks, interactive sculptures, and more.\u00a0<\/p>

15. Social Media Wall or Photo Booth:\u00a0<\/b><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"social\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Incorporate a social media wall at a brand promotion event. It will enhance the event\u2019s appeal and leave lasting impressions on your visitors and customers. Also, design a photo booth using props and backgrounds and encourage guests to click pictures, take selfies, and share them on social media accounts. Both ideas will entertain and engage the participants.<\/p>

16) Anniversary Celebration: <\/b><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Anniversary\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Invite your customers to celebrate your brand’s anniversary and create lifelong memories for them. This day can be a perfect time to show your loyalty to your customers and strengthen an emotional connection with them.<\/p>

When you make your audience a part of such a special occasion, they are more likely to share their experience with their friends, family, and networks, ultimately boosting your brand’s visibility. In fact, your celebration reflects your success, and people believe in your brand.<\/p>

Here is an actual case study<\/p>

The Coca-Cola Company<\/a> celebrated its 125th anniversary on May 8, 2011, by thanking people worldwide. Muhtar Kent, Chairman and CEO of The Coca-Cola Company, thanked his colleagues, customers, partners, and everyone who loves Coca-Cola. On the occasion of the anniversary, the company brought people together through music, art, and entertainment and created moments of joy for all. They offered a free sample bottle of Coca-Cola to the public.\u00a0<\/p>

17) Guerrilla Marketing:<\/b><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Guerrilla\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Guerrilla marketing is an unconventional method used to attract people to a brand in a way that no one can imagine. This marketing approach actually helps grab attention in a crowded market, create buzz, and make the brand stand out. According to this stat<\/a>, 90% of consumers find Guerrilla marketing campaigns to be memorable and attention-grabbing, compared to 30% for traditional advertising.\u00a0<\/p>

Here are great guerrilla marketing examples:<\/b><\/p>

1.KFC Crocs:<\/b><\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"KFC\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Kentucky Fried Chicken<\/a>, purveyor of world-famous fried chicken, partnered with popular footwear brand \u201cCrocs\u201d, maker of the world’s most delightfully comfortable shoes, to introduce spring’s most popular shoe – the Kentucky Fried Chicken x Crocs.<\/p>

The Crocs featured a bold red-and-white striped pattern, mimicking KFC’s signature chicken bucket. and, The upper part of the Crocs was decorated with a fried chicken print that resembled real KFC chicken.<\/b><\/p>

2. Google- Pixel Fold Billboard:\u00a0<\/b><\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Google-\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This was a highly creative marketing campaign designed to highlight the amazing features of the Google Pixel\u2019s foldable smartphone<\/a>. The campaign used large 3D illusion billboards and animations to showcase the phone’s sleek design and its immersive display features. Video footage of this show was widely shared on social media to garner more public attention.<\/p>

3. Dominos Paving for Pizza:<\/b><\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Paving\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The “Paving for Pizza<\/a>” campaign was based on the genuine problem of certain customers. Due to the rough roads and gravel, the pizza was not reaching the people fresh as the cheese was stuck to the roof of the box, and the ingredients were scattered all over the box. In this case, Domino’s launched a campaign to remove potholes from surrounding streets, called “Paving for Pizza”<\/b><\/p>

4. Gold Toe – NYC<\/b><\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Gold\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201cGold Toe<\/a>\u201d is one of the largest sock brands in the world. In 2010 he dressed up famous statues in New York City in t-shirts and underwear to celebrate the launch of his new shirts and underwear. It also included the Wall Street Bull statue. Many people thought it was a prank but it was not but a promotional stunt. This guerrilla marketing activity<\/a> was really strange & unique and took social media by storm.<\/p>

18) Educational Workshop<\/b><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Educational\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A fantastic way to get your target audience excited about your brand and provide them with detailed information about your products or services is to hold an educational workshop. It is truly an amazing opportunity to connect with your people, strike up interactions, and effectively engage them during the workshop.\u00a0<\/p>

You can offer free samples of your product and let guests experience it first-hand, as hands-on experience is more likely to be worthwhile. Hosting an engaging workshop will not only elevate your brand’s visibility but also establish your brand as an expert in your field.<\/p>

19) Mobile Marketing Tour Vehicle<\/b><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"mobile\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This is a fantastic brand engagement idea that involves using a branded vehicle, such as a truck, van, or bus, and traveling to various locations, particularly high-traffic areas, to give targeted buyers hands-on product experiences and engage with the brand.<\/p>

For years, many brands have taken their campaigns on the road, such as \u201cOne Plus Road Trip<\/a>\u201d, \u201cRose Inc<\/a>\u201d, and \u201cNespresso<\/a>\u201d, and used branded vehicles to build awareness of their brands and engage with potential customers. In contrast, you can do the same to generate viewer interest in your products and provide them with a memorable brand engagement experience.<\/p>

20) Flash Mob<\/b><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"flash\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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If you want to draw the attention of a big crowd to your brand in a public place, a flash mob is a great way to do it. Its sudden, unexpected appearance can immediately grab people’s attention.<\/p>

In January 2009, T-Mobile performed a flash mob dance<\/a> at Liverpool Street Station in London. Hundreds of performers suddenly joined in singing and dancing, and nearly 400 tourists and employees showed off their hip-hop, disco, and ballroom moves. This campaign went viral and garnered a lot of media attention.<\/p>

21) Magic Mirror” Try-On<\/b><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"magic\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Magic Mirror is an interactive display that allows customers to virtually “taste” fashion accessories, such as clothes, glasses, watches, and more, without having to physically try them on, thereby combining the digital and physical shopping experience.<\/p>

(In 2012, global clothing retailer Uniqlo launched the world’s first magic mirror<\/a>, allowing customers to virtually try on different colors of clothing. They allowed customers to try on 120 coats in just 60 seconds. Their magic mirror led to thousands of shared photos and a long line to test the magic mirror.)<\/p>

22) Outdoor Billboards<\/b><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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An outdoor billboard is a great brand activation idea, especially when used creatively. If you place your brand\u2019s billboards in urban centers, major highways, Airports, metro stations, and shopping malls, you\u2019ll reach a large and diverse audience every day, generating significant brand awareness.<\/p>

The study<\/a> found that a remarkable 73% of consumers favor DOOH (digital out of home) ads, and 76% of those viewers actually took action, such as visiting a store. More strikingly, of those who visited the business after noticing a directional DOOH ad, an overwhelming 93% completed a purchase.<\/p>

Here are some great examples of OOH campaigns.<\/p>