{"id":122377,"date":"2026-02-10T14:35:00","date_gmt":"2026-02-10T14:35:00","guid":{"rendered":"https:\/\/www.airmeet.com\/hub\/?p=122377"},"modified":"2026-02-10T13:09:13","modified_gmt":"2026-02-10T13:09:13","slug":"what-is-employee-engagement-in-virtual-workplaces","status":"publish","type":"post","link":"https:\/\/dev-hub.airmeet.com\/hub\/blog\/what-is-employee-engagement-in-virtual-workplaces\/","title":{"rendered":"What Is Employee Engagement in Virtual Workplaces?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"122377\" class=\"elementor elementor-122377\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6dec6024 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6dec6024\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70ab1f32\" data-id=\"70ab1f32\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-283fb03 elementor-widget elementor-widget-text-editor\" data-id=\"283fb03\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>During this transition, one question has become increasingly essential for organizations i.e. how to keep employees motivated when they don&#8217;t work in the same physical environment?\u00a0<\/p><p>Employee engagement in virtual workplaces is increasingly a top priority for organizations adopting remote and hybrid work models. Understanding what virtual employee engagement entails and how it works in practice is important for developing effective &amp; high-performing remote teams.<\/p><h2><b>What Does Employee Engagement in Virtual Workplaces Mean?<\/b><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5828390 elementor-widget elementor-widget-image\" data-id=\"5828390\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"448\" src=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2026\/02\/What-Does-Employee-Engagement-in-Virtual-Workplaces-Mean-1024x573.jpg\" class=\"attachment-large size-large wp-image-122382\" alt=\"What Does Employee Engagement in Virtual Workplaces Mean\" loading=\"lazy\" srcset=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2026\/02\/What-Does-Employee-Engagement-in-Virtual-Workplaces-Mean-1024x573.jpg 1024w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2026\/02\/What-Does-Employee-Engagement-in-Virtual-Workplaces-Mean-300x168.jpg 300w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2026\/02\/What-Does-Employee-Engagement-in-Virtual-Workplaces-Mean-768x430.jpg 768w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2026\/02\/What-Does-Employee-Engagement-in-Virtual-Workplaces-Mean-1536x860.jpg 1536w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2026\/02\/What-Does-Employee-Engagement-in-Virtual-Workplaces-Mean.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41bb084 elementor-widget elementor-widget-text-editor\" data-id=\"41bb084\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.airmeet.com\/hub\/blog\/how-to-design-high-engagement-virtual-training-sessions-for-employees\/\">Employee engagement<\/a> in virtual workplaces refers to how emotionally attached, motivated, and devoted individuals feel while working remotely or in geographically distributed teams. It assesses whether or not employees feel supported, respected and aligned with the company&#8217;s goals\u2014despite not sharing a physical office.\u00a0 \u00a0<\/p><p>As remote and hybrid work grow more common in many organizations, virtual employee engagement has evolved from an HR &#8220;nice-to-have&#8221; to a business requirement.\u00a0<\/p><p>True engagement improves performance, efficiency, and job happiness. In virtual environments, engagement involves-<\/p><ul><li aria-level=\"1\">Developing a positive, emotional attachment to work.<\/li><li aria-level=\"1\">Actively contributing to team goals.<\/li><li aria-level=\"1\">Inspiring employees to perform beyond the minimum responsibilities.<\/li><li aria-level=\"1\">Feeling part of a shared cause.<\/li><\/ul><h2><b>How Is Employee Engagement Different in Virtual Workplaces?<\/b><\/h2><p>Employee engagement in remote work differs from in-office engagement because it relies less on physical presence, and more on intentional systems.<\/p><p>In a typical office, engagement occurs naturally\u2014through hallway talks, team lunches or in-person meetings. In virtual workplaces, engagement must be planned. Communication, recognition and trust are not unintended consequences; they are the result of digital habits, leadership behavior, and employee experience design.<\/p><p>According to Microsoft&#8217;s <a href=\"https:\/\/www.microsoft.com\/en-us\/worklab\/work-trend-index\">Work Trend Index<\/a>, remote employees place a higher priority on clarity, flexibility, and meaningful work than constant supervision. This shifts the focus of virtual workplace engagement away from surveillance towards empowerment.<\/p><h2><b>Why Does Employee Engagement Matter in Remote and Virtual Workplaces?<\/b><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5b5b9 elementor-widget elementor-widget-image\" data-id=\"9d5b5b9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"448\" src=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2026\/02\/Why-Does-Employee-Engagement-Matter-in-Remote-and-Virtual-Workplaces-1024x573.jpg\" class=\"attachment-large size-large wp-image-122381\" alt=\"Why Does Employee Engagement Matter in Remote and Virtual Workplaces\" loading=\"lazy\" srcset=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2026\/02\/Why-Does-Employee-Engagement-Matter-in-Remote-and-Virtual-Workplaces-1024x573.jpg 1024w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2026\/02\/Why-Does-Employee-Engagement-Matter-in-Remote-and-Virtual-Workplaces-300x168.jpg 300w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2026\/02\/Why-Does-Employee-Engagement-Matter-in-Remote-and-Virtual-Workplaces-768x430.jpg 768w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2026\/02\/Why-Does-Employee-Engagement-Matter-in-Remote-and-Virtual-Workplaces-1536x860.jpg 1536w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2026\/02\/Why-Does-Employee-Engagement-Matter-in-Remote-and-Virtual-Workplaces.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47978d6 elementor-widget elementor-widget-text-editor\" data-id=\"47978d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Employee engagement in virtual workplaces is important, as it directly affects corporate performance and employee retention. Engaged remote workers are more likely to-\u00a0\u00a0<\/p><ul><li aria-level=\"1\">Stay with the organization for a longer period of time.<\/li><li aria-level=\"1\">Show greater productivity at work.<\/li><li aria-level=\"1\">Collaborate with peers proactively.<\/li><li aria-level=\"1\">Deliver consistent results.<\/li><li aria-level=\"1\">Become advocates for the company.<\/li><\/ul><p>In fact, teams with strong engagement experience less burnout and higher well-being, both of which are <a href=\"https:\/\/www.gallup.com\/workplace\/215924\/well-being.aspx#:~:text=Wellbeing%20affects%20employee%20engagement.,Strategic%20Partnership\">essential elements<\/a> in long-term remote workforce sustainability.<\/p><h2><b>What Are the Biggest Challenges of Employee Engagement in Virtual Workplaces?<\/b><\/h2><p>To better understand employee engagement in virtual workplaces, consider the following questions. They give you a glimpse into the typical hurdles you may face while planning your virtual employee engagement strategy-<\/p><h3><b>Why do remote employees feel disconnected?<\/b><\/h3><p>Physical distance minimizes social interaction. Employees, particularly those in worldwide teams, may feel invisible or isolated in the absence of intentional connection points.<\/p><p>To overcome this, organizations can recreate lost informal moments by implementing regulated yet casual interactions. Regular virtual check-ins, peer coffee conversations and team rituals let employees feel seen, heard, and linked beyond their tasks.<\/p><h3><b>How does poor communication impact virtual engagement?<\/b><\/h3><p>Academic research <a href=\"https:\/\/link.springer.com\/article\/10.1007\/s42452-020-2801-5\">published<\/a> in Springer journals reveals that unclear communication, and delayed feedback are the primary causes of disengagement in remote employment. When expectations are unclear, motivation suffers.<\/p><p>To address this, you will need to define response-time expectations, clear objectives and thorough feedback loops to provide clarity. Consistent communication standards eliminate friction and keep remote employees focused, and secure in their responsibilities.<\/p><h3><b>Does remote work blur work-life boundaries?<\/b><\/h3><p>Yes, there are many studies that show that employees who lack clear boundaries experience more stress, which has a negative impact on engagement over time \u2014 even when flexibility is high.<\/p><p>Fix this by encouraging fixed work hours, respecting time zones and modeling healthy boundaries at the leadership level allows employees to recharge. When organizations normalize balance, participation becomes more sustainable.<\/p><h2><b>How Can Organizations Measure Employee Engagement in Virtual Workplaces?<\/b><\/h2><p>In order to <a href=\"https:\/\/help.airmeet.com\/support\/solutions\/articles\/82000903651-attendee-engagement-scores-airprofile\">measure engagement<\/a> in remote teams, both quantitative &amp; qualitative signals are required. Organizations typically use-<\/p><ul><li aria-level=\"1\">Pulse surveys are used to monitor motivation and satisfaction trends.<\/li><li aria-level=\"1\">Engagement scores or eNPS are used to assess loyalty.<\/li><li aria-level=\"1\">Behavioral indicators include participation, collaboration frequency, and feedback activity.<\/li><\/ul><p>Society for Human Resource Management (SHRM) <a href=\"https:\/\/www.shrm.org\/in\/topics-tools\/news\/managing-smart\/7-strategies-to-address-employee-disengagement\">recommends<\/a> that measurement should be ongoing, not annual, so that executives can respond to disengagement proactively rather than reactively.<\/p><h2><b>What Is the SCALE Framework for Virtual Employee Engagement?<\/b><\/h2><p>To add uniqueness and structure, here&#8217;s a realistic engagement approach employed by many high-performing remote teams-<\/p><h3><b>S \u2013 Structure<\/b><\/h3><p>Clear goals, clear roles and transparent workflows eliminate confusion while increasing confidence.<\/p><h3><b>C \u2013 Connection<\/b><\/h3><p>Virtual check-ins, peer cooperation and social touchpoints all help to foster intentional human connections.<\/p><h3><b>A \u2013 Alignment<\/b><\/h3><p>Employees understand how their work contributes to the overall company goals.<\/p><h3><b>L \u2013 Learning<\/b><\/h3><p>Remote workers have access to chances for growth, skill development and career advancement.<\/p><h3><b>E \u2013 Evaluation<\/b><\/h3><p>Regular feedback loops, engagement measurement, and iterative improvement cycles.<\/p><p>This framework strongly corresponds with findings on long-term remote engagement.<\/p><h2><b>How Can Companies Improve Employee Engagement in Virtual Workplaces?<\/b><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5fd5a5 elementor-widget elementor-widget-image\" data-id=\"c5fd5a5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"448\" src=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2026\/02\/How-Can-Companies-Improve-Employee-Engagement-in-Virtual-Workplaces-1024x573.jpg\" class=\"attachment-large size-large wp-image-122380\" alt=\"How Can Companies Improve Employee Engagement in Virtual Workplaces\" loading=\"lazy\" srcset=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2026\/02\/How-Can-Companies-Improve-Employee-Engagement-in-Virtual-Workplaces-1024x573.jpg 1024w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2026\/02\/How-Can-Companies-Improve-Employee-Engagement-in-Virtual-Workplaces-300x168.jpg 300w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2026\/02\/How-Can-Companies-Improve-Employee-Engagement-in-Virtual-Workplaces-768x430.jpg 768w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2026\/02\/How-Can-Companies-Improve-Employee-Engagement-in-Virtual-Workplaces-1536x860.jpg 1536w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2026\/02\/How-Can-Companies-Improve-Employee-Engagement-in-Virtual-Workplaces.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5caab3 elementor-widget elementor-widget-text-editor\" data-id=\"a5caab3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you are seeking to boost employee engagement in virtual workplaces, consider the following-\u00a0 \u00a0<\/p><h3><b>Role of leadership in employee engagement<\/b><\/h3><p>Leaders set the tone. Regular one-on-one interactions, clear expectations and visible assistance are more effective at building trust than any other strategy or tool.<\/p><h3><b>Implement Adequate Rewards &amp; Recognition Process<\/b><\/h3><p>Organizations with structured recognition systems have much higher employee retention as public praise, and timely recognition boost <a href=\"https:\/\/www.airmeet.com\/hub\/blog\/best-practices-how-to-keep-your-team-engaged-and-motivated\/\">motivation<\/a>.<\/p><h3><b>Investing in Digital Tools to boost Engagement\u00a0<\/b><\/h3><p>Transparency, alignment, and real-time contact are enabled by tools such as Slack, Microsoft Teams and virtual collaboration platforms \u2014 when utilized intentionally rather than excessively.<\/p><h2><b>What Are Emerging Trends in Employee Engagement for Virtual Workplaces?<\/b><\/h2><p>The future of virtual workplace engagement is emerging very fast-<\/p><ul><li aria-level=\"1\">AI-driven sentiment analysis to detect disengagement early<\/li><li aria-level=\"1\">Hybrid engagement strategies to accommodate both office and remote employees<\/li><li aria-level=\"1\">Focus on well-being and sustainability rather than output<\/li><\/ul><p>These trends indicate a shift from managing work to creating meaningful employee experiences.<\/p><h2><b>Can Virtual Employee Engagement Improve Business Performance?<\/b><\/h2><p>Yes. A large-scale research study <a href=\"https:\/\/link.springer.com\/article\/10.1007\/s12144-025-08793-w\">published<\/a> in Springer discovered that remote employees experienced up to 11% higher levels of engagement when supported by strong communication &amp; leadership techniques. Organizations with engaged virtual teams reported-<\/p><ul><li aria-level=\"1\">Higher productivity<\/li><li aria-level=\"1\">Faster decision-making<\/li><li aria-level=\"1\">Lower attrition<\/li><li aria-level=\"1\">Stronger employer branding<\/li><\/ul><p>Engagement is not a softer metric; it is a performance multiplier.<\/p><h2><b>Conclusion\u00a0<\/b><\/h2><p>Employee\u2019s engagement in virtual workplaces is no longer optional. It is the basis for productivity, retention, and long-term success in a remote-first society.<\/p><p>Organizations that invest in clarity, connection, trust and growth do more than just keep people engaged; they also create resilient, future-ready teams.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aab81d8 elementor-widget elementor-widget-heading\" data-id=\"aab81d8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">FAQ<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cb759d elementor-widget elementor-widget-toggle\" data-id=\"6cb759d\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1131\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1131\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Why is employee engagement important for remote teams?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1131\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1131\"><p>Employee engagement is important for remote teams since it directly influences productivity, retention &amp; cooperation. Employees that are engaged while working remotely are more likely to stay with the organization, communicate well and achieve consistent outcomes despite physical distance.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1132\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1132\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Is employee engagement harder in virtual workplaces than in offices?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1132\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1132\"><p>Employee engagement is not difficult in virtual workplaces, but it demands different ways. Instead of relying on physical presence, organizations must embrace intentional communication, trust-based leadership, and digital collaboration to engage employees.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1133\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1133\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Are virtual engagement tools necessary for remote teams?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1133\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1133\"><p>Virtual engagement tools are useful, but not sufficient on their own. Tools facilitate communication and collaboration, but real engagement is contingent on how leaders and teams use them to foster trust and connection.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Why is employee engagement important for remote teams?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Employee engagement is important for remote teams since it directly influences productivity, retention &amp; cooperation. 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