{"id":19041,"date":"2021-06-21T18:01:00","date_gmt":"2021-06-21T18:01:00","guid":{"rendered":"https:\/\/www.airmeet.com\/hub\/?p=19041"},"modified":"2023-06-27T09:15:34","modified_gmt":"2023-06-27T09:15:34","slug":"virtual-event-metrics-to-measure-the-roi-and-success-of-virtual-events","status":"publish","type":"post","link":"https:\/\/dev-hub.airmeet.com\/hub\/blog\/virtual-event-metrics-to-measure-the-roi-and-success-of-virtual-events\/","title":{"rendered":"Virtual event metrics to measure the ROI and success of virtual events"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19041\" class=\"elementor elementor-19041\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ddcebbb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ddcebbb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e57fd3\" data-id=\"9e57fd3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a5351ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a5351ac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-aecc0e3\" data-id=\"aecc0e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d9e79b elementor-widget elementor-widget-text-editor\" data-id=\"6d9e79b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>H<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5cf5406\" data-id=\"5cf5406\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd623ba elementor-widget elementor-widget-text-editor\" data-id=\"cd623ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>ow do you track the success of your virtual event? Are there any quantifiable outcomes that are indicators of success? Would you be more confident if you knew what the true measures of success are? Let&#8217;s explore how you can measure the ROI of your events.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-88e08da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"88e08da\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-abfbb56\" data-id=\"abfbb56\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46c334d elementor-widget elementor-widget-text-editor\" data-id=\"46c334d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When you put in a lot of effort behind organising these events, you must calculate the ROI (Return On Investments). But how do you do that? To identify the ROI, you need to clearly define your KPIs (Key Performance Indicators).<\/p><p>Let\u2019s take a look at what these KPIs could be and how to use them for measuring the success of your next virtual event.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8018cf elementor-widget elementor-widget-image\" data-id=\"b8018cf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"449\" src=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/image5-1-1-1024x575.png\" class=\"attachment-large size-large wp-image-19045\" alt=\"KPIs for Virtual Events\" loading=\"lazy\" srcset=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/image5-1-1-1024x575.png 1024w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/image5-1-1-300x168.png 300w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/image5-1-1-768x431.png 768w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/image5-1-1-1536x862.png 1536w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/image5-1-1-16x9.png 16w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/image5-1-1.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Image source- <a href=\"https:\/\/www.klipfolio.com\/resources\/articles\/what-is-a-key-performance-indicator\" target=\"blank\">Klipfolio<\/a><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d2a538 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"3d2a538\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toc__header\" aria-controls=\"elementor-toc__body\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\" aria-expanded=\"true\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c882f40 elementor-widget elementor-widget-heading\" data-id=\"c882f40\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is a virtual event KPI?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c4392e elementor-widget elementor-widget-text-editor\" data-id=\"0c4392e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A virtual event KPI is a metric that can help you identify how well your event performed. The planning stage offers the best time to create actionable KPIs. You can collaborate with all the key stakeholders to understand what outcomes you wish to achieve. A common KPI is the number of registrations you get for the event.<\/p><p>You can <a href=\"https:\/\/www.airmeet.com\/hub\/blog\/virtual-event-goals-objectives-planning\/\" target=\"_blank\" rel=\"noopener\">define the KPIs<\/a> based on essential elements like monetary investment and expected returns. When you design the KPIs, all the stakeholders need to have a unanimous opinion about them. A post-event assessment will help you understand whether or not you should hold more of such virtual events.<\/p><p>Here are some virtual event KPIs to help you get started.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3e26ff elementor-widget elementor-widget-image\" data-id=\"b3e26ff\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"544\" src=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/image7-4-1024x696.png\" class=\"attachment-large size-large wp-image-19050\" alt=\"Virtual Event KPIs\" loading=\"lazy\" srcset=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/image7-4-1024x696.png 1024w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/image7-4-300x204.png 300w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/image7-4-768x522.png 768w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/image7-4-1536x1044.png 1536w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/image7-4-16x12.png 16w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/image7-4.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Image source- <a href=\"https:\/\/www.drift.com\/insider\/learn\/books-reports\/virtual-events-guide\/\" target=\"blank\">Drift<\/a><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93a5369 elementor-widget elementor-widget-heading\" data-id=\"93a5369\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Virtual event KPIs\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0169dd6 elementor-widget elementor-widget-heading\" data-id=\"0169dd6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Number of participants registered and checked-in\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66e53f0 elementor-widget elementor-widget-text-editor\" data-id=\"66e53f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Getting an adequate number of registrations is only one part of it. Equally important is to ensure that most registered participants also check in to the event. You would not want to have a scenario where there is a big gap between the two numbers.<\/p><p>When you conduct regular events, you can track these numbers regularly. It will help you set a benchmark that you would want to eclipse each time. It will also help you figure out what event had the most success. You can accordingly understand the preference of your audience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b643ba elementor-widget elementor-widget-image\" data-id=\"5b643ba\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"542\" src=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/image2-3-1024x694.png\" class=\"attachment-large size-large wp-image-19051\" alt=\"Number of Registrations\" loading=\"lazy\" srcset=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/image2-3-1024x694.png 1024w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/image2-3-300x203.png 300w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/image2-3-768x520.png 768w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/image2-3-16x12.png 16w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/image2-3.png 1110w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-126fece elementor-widget elementor-widget-heading\" data-id=\"126fece\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Event participation time\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b37cff elementor-widget elementor-widget-text-editor\" data-id=\"6b37cff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You would ideally want all the participants to spend maximum time at the event. With regular events, you can set a benchmark related to the retention rate. You can consider your strategy to be working if the participation time increases with each event.<\/p><p>If several participants are dropping off mid-way, it would mean the engagement levels are not high. You can also assume that the event content did not match their expectations.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc0807d elementor-widget elementor-widget-image\" data-id=\"dc0807d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"796\" height=\"447\" src=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/image3-3.png\" class=\"attachment-large size-large wp-image-19055\" alt=\"Event Participation Time\" loading=\"lazy\" srcset=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/image3-3.png 796w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/image3-3-300x168.png 300w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/image3-3-768x431.png 768w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/image3-3-16x9.png 16w\" sizes=\"(max-width: 796px) 100vw, 796px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6e8063 elementor-widget elementor-widget-heading\" data-id=\"a6e8063\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Repeat participation\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d58d299 elementor-widget elementor-widget-text-editor\" data-id=\"d58d299\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If there is a large number of repeat participation from your audience, you are in store for some good news. They likely enjoy your brand and its content. Gathering and analyzing the attendee list can give you further insights into your audience.<\/p><p>Regular attendees can act as your brand\u2019s patrons and also help spread positive word about your business on social media. You can also expect to have better chances of converting them.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9799a35 elementor-widget elementor-widget-heading\" data-id=\"9799a35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Response to live poll<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a228763 elementor-widget elementor-widget-text-editor\" data-id=\"a228763\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>One of the best ways to keep the engagement rates high during an event is by conducting <a href=\"https:\/\/www.airmeet.com\/hub\/product-blog\/step-by-step-guide-use-airmeet-for-attendees\/\" target=\"_blank\" rel=\"noopener\">live polls<\/a>. The participation and response of attendees can act as reasonable <b>virtual event metrics<\/b> to understand the audience engagement levels. It will help you get better insights to plan your future events better.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eac5df0 elementor-widget elementor-widget-image\" data-id=\"eac5df0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"460\" src=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/image1-2.png\" class=\"attachment-large size-large wp-image-19059\" alt=\"Response to Live Poll\" loading=\"lazy\" srcset=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/image1-2.png 832w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/image1-2-300x172.png 300w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/image1-2-768x441.png 768w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/image1-2-16x9.png 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a1f944 elementor-widget elementor-widget-heading\" data-id=\"5a1f944\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Audience questions<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd52dd3 elementor-widget elementor-widget-text-editor\" data-id=\"dd52dd3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When participants raise several curious questions it means your audience liked the sessions. Some sessions and speakers might attract good interest, giving you an idea of what worked during the event. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21bce28 elementor-widget elementor-widget-image\" data-id=\"21bce28\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"542\" src=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/image6-4-1024x694.png\" class=\"attachment-large size-large wp-image-19063\" alt=\"Audience Questions\" loading=\"lazy\" srcset=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/image6-4-1024x694.png 1024w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/image6-4-300x203.png 300w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/image6-4-768x520.png 768w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/image6-4-16x12.png 16w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/image6-4.png 1110w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2c8bcc elementor-widget elementor-widget-heading\" data-id=\"e2c8bcc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Speaker feedback<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79e93e3 elementor-widget elementor-widget-text-editor\" data-id=\"79e93e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It is one of the critical KPIs that will give you an idea of which speaker managed to keep the audience hooked. You can design a short Q&amp;A survey and share it with your audience to understand their event experience.\u00a0<\/p><p>A higher rating would, of course, mean that your audience liked the speaker. They would additionally want to hear more from them in the future. You can accordingly use the most popular speakers for other similar events.<\/p><p>You can also share the audience feedback with the speakers. It will help them understand what worked and what didn\u2019t with the audience. Ultimately, this feedback will help everyone improve for future events.<\/p><p>Another aspect of this is to get feedback from the speaker itself. How easy and intuitive the platform was; whether presenting was easy; whether they were able to engage with their audience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d0b7b2 elementor-widget elementor-widget-heading\" data-id=\"0d0b7b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Chat engagement\n <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b15faa6 elementor-widget elementor-widget-text-editor\" data-id=\"b15faa6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Whether it is an in-person or virtual event, engagement and networking opportunities for the audience are a must. With virtual events, tracking the chat mediums is a good KPI to measure the audience engagement levels. A successful event will be the one where the chat mediums have a high frequency of messages.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3f255e elementor-widget elementor-widget-image\" data-id=\"c3f255e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"445\" src=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/image4-2.png\" class=\"attachment-large size-large wp-image-19064\" alt=\"Chat Engagement\" loading=\"lazy\" srcset=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/image4-2.png 948w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/image4-2-300x167.png 300w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/image4-2-768x427.png 768w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/image4-2-16x9.png 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33bd4b8 elementor-widget elementor-widget-heading\" data-id=\"33bd4b8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Social media engagement\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-438dcd8 elementor-widget elementor-widget-text-editor\" data-id=\"438dcd8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The engagement on social media platforms includes all the likes, comments, and shares you receive on event-related posts. There will also be a possibility that the number of followers and subscribers increase on your social media handles when you announce the event. It will be an indicator that you have successfully managed to raise brand awareness. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e021329 elementor-widget elementor-widget-heading\" data-id=\"e021329\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Social media mentions\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-944a7a3 elementor-widget elementor-widget-text-editor\" data-id=\"944a7a3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Mentions on the accounts of your audience and fellow brands can be a great way to generate buzz around the event. It is possible through specific hashtags you created for the event.\u00a0<\/p><p>A good number of mentions can prove to be beneficial. However, it is also essential to consider the quality of those mentions to understand whether your event was a success. You might get a lot of buzz around the event. But if it is without much substance, it might not be of any good.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9b605d elementor-widget elementor-widget-heading\" data-id=\"e9b605d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Post-event survey response<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfdcdba elementor-widget elementor-widget-text-editor\" data-id=\"cfdcdba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Post-event feedback from the audience can be of several types. They might give rave reviews, negative reviews, or not offer any feedback at all. While the first two are self-explanatory, the third would mean that event was satisfactory. However, you might not have scored much in getting your audience engaged in the event.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27899e5 elementor-widget elementor-widget-heading\" data-id=\"27899e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Post-event content\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fe515a elementor-widget elementor-widget-text-editor\" data-id=\"5fe515a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It includes additional content related to sessions, presentations, or event recordings. If several visitors are accessing this content, it would mean that your event was a success.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22518cd elementor-widget elementor-widget-heading\" data-id=\"22518cd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Net Promoter Score (NPS)\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f97b6e6 elementor-widget elementor-widget-text-editor\" data-id=\"f97b6e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It is another critical KPI to measure the success of your event. You can add a list of substantial questions in your post-event survey to collect audience feedback. The questions can include the likelihood of your audience attending similar events in the future or recommending it to their peers.<\/p><p>You can also add questions related to improvements your audience would like to see at the next event. Ensure that the response options are in a numerical format to be easier for you to quantify the results later.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b70aee elementor-widget elementor-widget-heading\" data-id=\"1b70aee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Lead generation and virtual event conversion rate\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a8f47a elementor-widget elementor-widget-text-editor\" data-id=\"2a8f47a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Most virtual events center around lead generation. <b>Virtual event conversion rate<\/b> can be the most important KPI for your event if generating leads was your prime objective. Getting qualified leads is much more important than simply getting leads.\u00a0 The type of leads and their trigger points will further help you understand what worked for you at the event.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4aee42 elementor-widget elementor-widget-heading\" data-id=\"b4aee42\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Online search results and traffic\n <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5b74a9 elementor-widget elementor-widget-text-editor\" data-id=\"a5b74a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If your virtual event was a success, you could experience its benefits for at least 2-4 weeks. You can experience an increase in online search numbers about the brand. Furthermore, there will also be an increase in traffic on the website and social media handles.<\/p><p>It indicates that your event managed to increase the curiosity about your brand and services in your audience. There is a further likelihood of converting your prospects into regular customers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a792619 elementor-widget elementor-widget-heading\" data-id=\"a792619\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Your KPIs should give you actionable insights!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5123b24 elementor-widget elementor-widget-text-editor\" data-id=\"5123b24\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There are several KPIs to determine the success of your event. A lot of them would depend on what was the purpose behind organising such an event. Whatever KPI you choose, make sure it gives you actionable insights to help you conduct your next event much better. Looking for ideas to host your next virtual event successfully? Contact us for a free <a href=\"https:\/\/www.airmeet.com\/hub\/book-your-demo\/?utm_campaign=ELG&amp;utm_content=blog-referral&amp;utm_term=virtual-event-metrics-to-measure-the-roi-and-success-of-virtual-events\" target=\"_blank\" rel=\"noopener\">demo<\/a> today.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae2440d elementor-widget elementor-widget-heading\" data-id=\"ae2440d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82b1724 elementor-widget elementor-widget-toggle\" data-id=\"82b1724\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1371\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1371\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is a virtual event ROI?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1371\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1371\"><p><b>Virtual event ROI<\/b> is the value a business manages to generate from an event for the total cost that went into conducting it.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1372\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1372\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is a good virtual event return on investment?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1372\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1372\"><p>A good <b>virtual event return on investment<\/b> will be a healthy mix of success you managed to achieve by analyzing various KPIs.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1373\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1373\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is an event ROI calculator, and how does it work?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1373\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1373\"><p><b>Event ROI calculator<\/b> helps calculate the ROI of an event. The best way to calculate the ROI of a virtual event is to divide the profit by expenses.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1374\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1374\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How is event engagement measured?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1374\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1374\"><p>You can use a variety of <b>virtual event metrics<\/b> like the number of sessions attended by participants, poll participation, chat room activity, and much more.\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1375\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1375\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How to increase sponsorship ROI?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1375\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1375\"><p>You can give event sponsors a virtual presence, audience data, and follow-up opportunities to help them increase their <b>sponsorship ROI<\/b>. <\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is a virtual event ROI?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><b>Virtual event ROI<\\\/b> is the value a business manages to generate from an event for the total cost that went into conducting it.<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"What is a good virtual event return on investment?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>A good <b>virtual event return on investment<\\\/b> will be a healthy mix of success you managed to achieve by analyzing various KPIs.<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"What is an event ROI calculator, and how does it work?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><b>Event ROI calculator<\\\/b> helps calculate the ROI of an event. The best way to calculate the ROI of a virtual event is to divide the profit by expenses.<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"How is event engagement measured?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>You can use a variety of <b>virtual event metrics<\\\/b> like the number of sessions attended by participants, poll participation, chat room activity, and much more.\\u00a0<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"How to increase sponsorship ROI?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>You can give event sponsors a virtual presence, audience data, and follow-up opportunities to help them increase their <b>sponsorship ROI<\\\/b>. <\\\/p>\"}}]}<\/script>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4480c3d8 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"4480c3d8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-50a7bfb\" data-id=\"50a7bfb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22afb24 elementor-widget elementor-widget-heading\" data-id=\"22afb24\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Virtual Events & Community Building Insights<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a00b16e elementor-widget elementor-widget-heading\" data-id=\"6a00b16e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Subscribe to Get Updates (we promise no spam)<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ded4ac elementor-widget elementor-widget-spacer\" data-id=\"37ded4ac\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91dcf45 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"91dcf45\" data-element_type=\"widget\" data-settings=\"{&quot;button_width_tablet&quot;:&quot;100&quot;,&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Blog Newsletter\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"19041\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"91dcf45\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Airmeet\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-md-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Your Email\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-field_e9de1af elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[field_e9de1af]\" id=\"form-field-field_e9de1af\" class=\"elementor-field elementor-size-md  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_ead596e elementor-col-100 recaptcha_v3-bottomleft\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_ead596e\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6Lfg3KsZAAAAAD-gVuVhaRarAxOBYYQkX8JRVXN2\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomleft\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons elementor-md-100\">\n\t\t\t\t\t<button type=\"submit\" class=\"elementor-button elementor-size-md\">\n\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-align-icon-left elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Subscribe Now<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Measuring the performance of a virtual event with well-defined KPIs is essential to know whether it was successful. These KPIs must have actionable information that you can use for further improvement. Browse through this list of 14 proven virtual metrics to know how successful your event was. <\/p>\n","protected":false},"author":20,"featured_media":19044,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[1],"tags":[],"industries":[],"use_cases":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top Virtual Event Success Metrics to Measure in 2023<\/title>\n<meta name=\"description\" content=\"Measuring the performance of a virtual event with well-defined KPIs is essential to know whether it was successful. 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