{"id":61554,"date":"2022-06-24T13:57:08","date_gmt":"2022-06-24T13:57:08","guid":{"rendered":"https:\/\/www.airmeet.com\/hub\/?p=61554"},"modified":"2022-08-09T17:36:41","modified_gmt":"2022-08-09T17:36:41","slug":"reimagining-future-of-engagement-and-growth-the-elg-summit","status":"publish","type":"post","link":"https:\/\/dev-hub.airmeet.com\/hub\/blog\/reimagining-future-of-engagement-and-growth-the-elg-summit\/","title":{"rendered":"Reimagining the Future of Engagement and Growth at the ELG Summit 2022"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"61554\" class=\"elementor elementor-61554\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-178b1b89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"178b1b89\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1913da52\" data-id=\"1913da52\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1db357f4 elementor-widget elementor-widget-text-editor\" data-id=\"1db357f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p>Events have taken different shapes and forms over the years. But at its core, they\u2019ve always been about bringing people together. That\u2019s why we believe that the future of revenue growth starts with highly-focused events that span the entire customer journey.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>We hope the content shared this year will inspire you to rethink engagement and growth and play to win the long game. Here\u2019s a quick recap of everything that went down at the ELG Summit this year.<\/p>\n<!-- \/wp:paragraph --><!-- wp:heading -->\n<h2><strong>Time to bring back the events that give energy, not fatigue<\/strong><\/h2>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>Businesses are unique, and so are their acquisition strategies. But one thing is a constant \u2013 the never-ending need for new revenue. We kicked off the event with two veterans unpacking how you can build a fast-growth digital-first business without \u201closing the human touch.\u201d<\/p>\n<!-- \/wp:paragraph --><!-- wp:image {\"id\":61563,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"494\" class=\"wp-image-61563\" src=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/06\/Nick-bennett-on-event-led-growth-1024x494.png\" alt=\"\" srcset=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/06\/Nick-bennett-on-event-led-growth-1024x494.png 1024w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/06\/Nick-bennett-on-event-led-growth-300x145.png 300w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/06\/Nick-bennett-on-event-led-growth-768x371.png 768w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/06\/Nick-bennett-on-event-led-growth.png 1450w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<!-- \/wp:image --><!-- wp:paragraph -->\n<p>Mark Kilens and Nick Bennett shared their thoughts on ELG in a 25-minute Fireside chat session, and here are some highlights:<\/p>\n<!-- \/wp:paragraph --><!-- wp:list -->\n<ul>\n<li>Creating attendee-first experience at events and designing memorable experiences at the events for the right audience at the right time in their customer journey\u00a0\u00a0\u00a0<\/li>\n<li>Crafting a unique story for messaging on different channels<\/li>\n<li>Creating short (30-60-90 minutes), dynamic, agenda-driven virtual events to discover, engage and grow your customers and community<\/li>\n<li>Identifying types of events to maximize value at different stages in the customer journey\u00a0<\/li>\n<li>Designing 5-9 event experiences that deepen relationships and move the needle on engagement<\/li>\n<li>Building an &#8216;event wave&#8217; throughout the year to keep the momentum up and rolling<\/li>\n<\/ul>\n<!-- \/wp:list --><!-- wp:image {\"id\":61564,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"573\" class=\"wp-image-61564\" src=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/06\/Mark-Kilens-on-event-led-growth-1024x573.png\" alt=\"\" srcset=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/06\/Mark-Kilens-on-event-led-growth-1024x573.png 1024w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/06\/Mark-Kilens-on-event-led-growth-300x168.png 300w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/06\/Mark-Kilens-on-event-led-growth-768x430.png 768w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/06\/Mark-Kilens-on-event-led-growth.png 1450w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<!-- \/wp:image --><!-- wp:heading -->\n<h2><strong>Discover, Engage, and Grow through interconnected experiences<\/strong><\/h2>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>Aleksandra, Jared, and Zo\u00eb shared their thoughts on turning virtual events into delightful interconnected experiences across the entire customer journey.\u00a0<br \/>The trio enlightened the attendees on redefining events. They discussed how businesses can leverage the ELG methodology\u2014<em>discover<\/em>, <em>engage<\/em>, and<em> grow\u2014<\/em>with their prospects and customers by optimizing events for enhanced attendee experience.<\/p>\n<!-- \/wp:paragraph --><!-- wp:image {\"id\":61565,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"577\" class=\"wp-image-61565\" src=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/06\/Aleksandra-1024x577.png\" alt=\"\" srcset=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/06\/Aleksandra-1024x577.png 1024w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/06\/Aleksandra-300x169.png 300w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/06\/Aleksandra-768x433.png 768w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/06\/Aleksandra.png 1450w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<!-- \/wp:image --><!-- wp:paragraph -->\n<p><span style=\"text-decoration: underline;\">Discover:<\/span><\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Rapid growth depends on quickly discovering new things for your business. New ideas. New geographies. New ICPs. New use cases. And how quickly you reach them. This is where you&#8217;re trying to make your brand resonate with a cold audience and turn them into prospects.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Jared, for instance, shared that he takes the experimentation route to figure out which core pillar at his company needs to be optimized to maximize the discovery of novel entities.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p><span style=\"text-decoration: underline;\">Engage:<\/span><\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Followed by discovery, this stage is all about engaging buyers and warm prospects to quickly realize the value you deliver and become life-long customers.\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Zo\u00eb shared about making sales easier by actively engaging with prospects on event days \u2014 she takes Polaroid images with prospects and then shares them shortly after the event. This engaging activity made asking for feedback easier and helped build a healthy rapport.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p><span style=\"text-decoration: underline;\">Grow:<\/span><\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p><em>Retention is the new Growth<\/em> has become a golden mantra for B2B companies. Why look for new business when you can make your existing customers expand into more use cases, more licenses, and more revenue? That&#8217;s what the Growth stage is about.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>To build an outstanding community, Jared advised making your audience&#8217;s goals and their KPIs your goals and KPIs. If they know you will help accomplish their goals, given the engagement and trust you have been able to build with them, they will check back in with you.<\/p>\n<!-- \/wp:paragraph --><!-- wp:heading -->\n<h2><strong>Return on events: A framework to vibe-check your event<\/strong><\/h2>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>What is the feeling you want your attendees to leave with? Every event marketer should begin planning the event after they\u2019ve nailed down the answer to this question. But nobody knows how to measure their success in evoking this feeling.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>\u201cYour events always start at the end of your previous event.\u201d<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>-Kylie Davis<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>In this session, Nishchal Dua, Director of Marketing at Airmeet, and Kylie Davis introduced a framework for Return on Events (ROE), followed by a joint live brainstorming session on the Miro board.<\/p>\n<!-- \/wp:paragraph --><!-- wp:image {\"id\":61872,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"571\" class=\"wp-image-61872\" src=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/06\/Kylie-Davis-and-Nishchal-Dua-on-event-led-growth-summit-1024x571.png\" alt=\"\" srcset=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/06\/Kylie-Davis-and-Nishchal-Dua-on-event-led-growth-summit-1024x571.png 1024w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/06\/Kylie-Davis-and-Nishchal-Dua-on-event-led-growth-summit-300x167.png 300w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/06\/Kylie-Davis-and-Nishchal-Dua-on-event-led-growth-summit-768x428.png 768w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/06\/Kylie-Davis-and-Nishchal-Dua-on-event-led-growth-summit-1536x857.png 1536w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/06\/Kylie-Davis-and-Nishchal-Dua-on-event-led-growth-summit-2048x1142.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<!-- \/wp:image --><!-- wp:paragraph -->\n<p>Some of the key highlights from the session include:<\/p>\n<!-- \/wp:paragraph --><!-- wp:list -->\n<ul>\n<li>Why is ROE important?\u00a0<\/li>\n<li>Introduction of the ROE framework<\/li>\n<\/ul>\n<!-- \/wp:list --><!-- wp:image {\"align\":\"center\",\"id\":61873,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"719\" class=\"wp-image-61873\" src=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/06\/Framework-and-mindmap-for-Return-on-event-1024x719.png\" alt=\"\" srcset=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/06\/Framework-and-mindmap-for-Return-on-event-1024x719.png 1024w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/06\/Framework-and-mindmap-for-Return-on-event-300x211.png 300w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/06\/Framework-and-mindmap-for-Return-on-event-768x539.png 768w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/06\/Framework-and-mindmap-for-Return-on-event-1536x1078.png 1536w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/06\/Framework-and-mindmap-for-Return-on-event.png 1556w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<figcaption><em>Click here to expand the ROE framework on <a href=\"https:\/\/miro.com\/app\/board\/uXjVOyBtJ2A=\/?share_link_id=670416213429\">Miro<\/a> board<\/em>.<\/figcaption>\n<\/figure>\n<\/div>\n<!-- \/wp:image --><!-- wp:list -->\n<ul>\n<li>SMART event goal planning: Specific, measurable, attainable, relevant, time-bound.<\/li>\n<li>How to plan an event that feeds insights into another event seamlessly?<\/li>\n<li>Which metrics to allocate against specific goals and how to measure them?<\/li>\n<\/ul>\n<!-- \/wp:list --><!-- wp:image {\"align\":\"center\",\"id\":61568,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"510\" class=\"wp-image-61568\" src=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/06\/SMART-event-goal-planning-table-1024x510.png\" alt=\"\" srcset=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/06\/SMART-event-goal-planning-table-1024x510.png 1024w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/06\/SMART-event-goal-planning-table-300x149.png 300w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/06\/SMART-event-goal-planning-table-768x382.png 768w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/06\/SMART-event-goal-planning-table.png 1450w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<figcaption><em>Image source: <a href=\"https:\/\/miro.com\/app\/board\/uXjVOyBtJ2A=\/?share_link_id=670416213429\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Miro<\/a><\/em><\/figcaption>\n<\/figure>\n<\/div>\n<!-- \/wp:image --><!-- wp:heading -->\n<h2><strong>Creating events for the audience: Understanding your event attendees<\/strong><\/h2>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>More than 60% of attendees consider an event interesting if it&#8217;s got relevant topics and good speakers. That&#8217;s why understanding your audience is crucial.\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>What are the topics they care about?\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>What are the problems they&#8217;re trying to solve?<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Who are the industry experts they&#8217;d like to connect with?\u00a0<br \/>Rand Fishkin, founder of Sparktoro and Mike Allton, shared their expert knowledge on audience research and how to best leverage it.<\/p>\n<!-- \/wp:paragraph --><!-- wp:image {\"align\":\"center\",\"id\":61607,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"607\" class=\"wp-image-61607\" src=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/06\/Rand-Fishkin-and-Mike-Session-on-audience-research-at-event-led-growth-summit-ELG-1024x607.png\" alt=\"A snapshot of insightful, fun, and energizing discussion from ELG summit\" srcset=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/06\/Rand-Fishkin-and-Mike-Session-on-audience-research-at-event-led-growth-summit-ELG-1024x607.png 1024w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/06\/Rand-Fishkin-and-Mike-Session-on-audience-research-at-event-led-growth-summit-ELG-300x178.png 300w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/06\/Rand-Fishkin-and-Mike-Session-on-audience-research-at-event-led-growth-summit-ELG-768x455.png 768w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/06\/Rand-Fishkin-and-Mike-Session-on-audience-research-at-event-led-growth-summit-ELG.png 1450w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<figcaption>A snapshot of insightful, fun, and energizing discussion from ELG summit<\/figcaption>\n<\/figure>\n<\/div>\n<!-- \/wp:image --><!-- wp:paragraph -->\n<p>Rand responded to the questions that any event marketer would have on their mind:<\/p>\n<!-- \/wp:paragraph --><!-- wp:list {\"ordered\":true} -->\n<ol>\n<li>He emphasized that the key to making your event remarkable is offering a unique, memorable value that people walk away with from the event. It could be an experience, network, or education. Anything that makes them remember you when they leave your venue.<\/li>\n<\/ol>\n<!-- \/wp:list --><!-- wp:list {\"ordered\":true,\"start\":2} -->\n<ol start=\"2\">\n<li>He provided a valuable and actionable framework for identifying the right audience for your event. From taking interviews to building surveys to gathering survey data to craft your strategy.<\/li>\n<\/ol>\n<!-- \/wp:list --><!-- wp:list {\"ordered\":true,\"start\":3} -->\n<ol start=\"3\">\n<li>Do you need attendee personas? It might sound counterintuitive, but Rand actually has an interesting take on personas.<\/li>\n<\/ol>\n<!-- \/wp:list --><!-- wp:image {\"id\":61605,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"542\" class=\"wp-image-61605\" src=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/06\/Rand-Fishkin-1024x542.png\" alt=\"An inisghtful quote by Rand Fishkin on finding the right persona for marketing\" srcset=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/06\/Rand-Fishkin-1024x542.png 1024w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/06\/Rand-Fishkin-300x159.png 300w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/06\/Rand-Fishkin-768x407.png 768w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/06\/Rand-Fishkin.png 1450w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<!-- \/wp:image --><!-- wp:paragraph -->\n<p>Watch the entire Rand&#8217;s chapter for super <a href=\"https:\/\/www.airmeet.com\/hub\/events\/event-led-growth-summit\/\">useful insights<\/a>.\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:heading -->\n<h2><strong>Think the ELG way<\/strong><\/h2>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>Events continue to grow exponentially and will only become more and more important as marketing tools. People don\u2019t have time to consume generic content. Creating value-driven and personalized events is the need of the hour. And that\u2019s where ELG enters.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>It\u2019s time for you to reassess how current events stack up against this new ELG paradigm\u2014\u200band think about how you can shift and maximize your marketing approach before, during, and after events.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Missed the ELG Summit? <strong><a href=\"https:\/\/www.airmeet.com\/hub\/events\/event-led-growth-summit\/\" target=\"_blank\" rel=\"noreferrer noopener\">Watch replay<\/a><\/strong><\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Learn why you need ELG, how to leverage it, and more in <a href=\"https:\/\/www.airmeet.com\/hub\/blog\/what-is-event-led-growth\/\">this blog post<\/a>.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>\u00a0<\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We wrapped the first-ever Event-led Growth Summit not too long ago. How many of you were grooving in your chairs thanks to DJ Graffiti (No? Was it just me?) We created ELG as a new way to build and grow your business and brand sustainably. A method that demands today\u2019s marketing teams to shift focus from generating leads to building relationships.<\/p>\n","protected":false},"author":55,"featured_media":61577,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[235],"tags":[],"industries":[],"use_cases":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reimagining the Future of Engagement &amp; Growth at the ELG Summit 2022<\/title>\n<meta name=\"description\" content=\"A new notion of Event-Led-Growth is sprouting. Catch the industry experts unveil it to the world and indulge in insightful discussions in the first-ever ELG summit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev-hub.airmeet.com\/hub\/blog\/reimagining-future-of-engagement-and-growth-the-elg-summit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reimagining the Future of Engagement &amp; Growth at the ELG Summit 2022\" \/>\n<meta property=\"og:description\" content=\"A new notion of Event-Led-Growth is sprouting. 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