{"id":64560,"date":"2022-07-26T13:51:17","date_gmt":"2022-07-26T13:51:17","guid":{"rendered":"https:\/\/www.airmeet.com\/hub\/?p=64560"},"modified":"2022-08-08T12:15:22","modified_gmt":"2022-08-08T12:15:22","slug":"re-envisioning-the-event-ecosystem-for-attendee-first-experience","status":"publish","type":"post","link":"https:\/\/dev-hub.airmeet.com\/hub\/blog\/re-envisioning-the-event-ecosystem-for-attendee-first-experience\/","title":{"rendered":"Re-envisioning the Event Ecosystem for Attendee-First Experience"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"64560\" class=\"elementor elementor-64560\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b178b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b178b4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ffb5621\" data-id=\"ffb5621\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60b2bd4 elementor-widget elementor-widget-text-editor\" data-id=\"60b2bd4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>What do the best events have in common?<\/p>\n<p>They demonstrate quality over quantity. Events that turn your audience into excited fans, trigger deep-rooted emotions, and have an attendee-focused design are the ones to look up to and learn from. Since events are about your audience, you win half the battle by ensuring that they &#8220;feel&#8221; something at your events.<\/p>\n<p>With that in mind, let&#8217;s explore how to strategically create experiences that capture the attention of your audience and leave them wanting more.<\/p>\n<div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa1fab4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa1fab4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a1e710c\" data-id=\"a1e710c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f057616 elementor-widget elementor-widget-heading\" data-id=\"f057616\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Empathy: A power skill to build genuine customer relationship<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f9842fe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f9842fe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e25add\" data-id=\"0e25add\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4d4302 elementor-widget elementor-widget-text-editor\" data-id=\"e4d4302\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Contrary to what many think, empathy is not a squishy-mushy soft skill. It is a power skill that can be learned and developed to solve real-world problems. If you know the preferences of your attendees through talking to them, surveying them, and getting them to participate in focus groups, it becomes easier for you to understand what their pain points are and what should be the most appropriate and effective approach to address them.\u00a0<\/p><p>This not only helps you formulate a ROS using all that information but also builds a rapport with your customers\u2013a genuine human connection. For example, sales become easier when you talk to your prospects with empathy. Telling them a story that directly speaks to the pain points they&#8217;ve been trying to alleviate would enable sales personnel to close more deals. That&#8217;s a real power skill.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b7633c elementor-widget elementor-widget-image\" data-id=\"1b7633c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"725\" height=\"397\" src=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-19-at-10.25-1.png\" class=\"attachment-full size-full wp-image-64629\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-19-at-10.25-1.png 725w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-19-at-10.25-1-300x164.png 300w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Screenshot showing Katy Mull (R) and Somyajit Chakladar (L) discussing empathetic event design at the From Events to Experience Summit, 2022<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59f0f34 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59f0f34\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d0558d\" data-id=\"3d0558d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-428fa44 elementor-widget elementor-widget-heading\" data-id=\"428fa44\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Empathetic event design<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ecc83f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ecc83f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f3bcd8\" data-id=\"7f3bcd8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6e8672 elementor-widget elementor-widget-text-editor\" data-id=\"e6e8672\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With the ever-evolving needs of the audience, your event strategy must fulfill them and become more innovative by utilizing empathetic event design.<\/p><ul><li><b>Re-learning through unbiased listening<\/b>: By listening to your attendees without preconceived biases, you can uncover a lot of information and build a robust understanding of your attendees\u2019 preferences\u2013their behavior, what brings them joy, what makes their day, what empowers them, etc. It\u2019s about asking the right questions.\u00a0\u00a0<\/li><li><b>Human-centered design<\/b>: Building archetypes and experience profiles in collaboration with focus groups can be a process that event professionals can experiment with while designing an event. For example, having a quiz right at the registration with a diverse mix of questions or as a registration CTA for your event can help marketers understand who they are catering to, thereby increasing their awareness about the attendee ecosystem in their respective industry.<\/li><\/ul><div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7939117 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7939117\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-91f7dfa\" data-id=\"91f7dfa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0922f6 elementor-widget elementor-widget-image\" data-id=\"f0922f6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"725\" height=\"573\" src=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/07\/Frame-25.png\" class=\"attachment-medium_large size-medium_large wp-image-64630\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/07\/Frame-25.png 725w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/07\/Frame-25-300x237.png 300w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-acb7df6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"acb7df6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4df6ffa\" data-id=\"4df6ffa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85d02da elementor-widget elementor-widget-heading\" data-id=\"85d02da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Don't skimp on production<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c27721f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c27721f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea3c552\" data-id=\"ea3c552\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05075cb elementor-widget elementor-widget-text-editor\" data-id=\"05075cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Many commit the mistake of cutting down on production if the event is virtual. But virtual is not a second-class citizen. &#8220;Never underestimate the value of great graphic designers&#8221;, emphasizes Kyle Lacy, because they run your visual story on screen. Do not skimp on the production budget if you are not holding an in-person event. It will cause more harm than good to the customer experience, thereby affecting your sales.\u00a0\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27a186b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27a186b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8e6d83a\" data-id=\"8e6d83a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ff95b2 elementor-widget elementor-widget-image\" data-id=\"3ff95b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"725\" height=\"410\" src=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-19-at-10.28.png\" class=\"attachment-full size-full wp-image-64632\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-19-at-10.28.png 725w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-19-at-10.28-300x170.png 300w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Screenshot showing Kyle Lacy at the From Events to Experience Summit, 2022<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d38657 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d38657\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d109cd\" data-id=\"6d109cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e254bf2 elementor-widget elementor-widget-heading\" data-id=\"e254bf2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Connect content with your community<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1bce64f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1bce64f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41ee67e\" data-id=\"41ee67e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f77e4b5 elementor-widget elementor-widget-text-editor\" data-id=\"f77e4b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Event marketing teams have the power to connect content with community. If planned well, you can leverage a gamification app at your events and utilize its community to share your event content since your audiences attended the event and participated in the interactive sessions. This new community can push your content and help you discover new prospects, new demographics, and a new pipeline to engage with.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46ef483 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46ef483\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2cbfb98\" data-id=\"2cbfb98\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-acab68c elementor-widget elementor-widget-image\" data-id=\"acab68c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"725\" height=\"409\" src=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-19-at-10.26.png\" class=\"attachment-large size-large wp-image-64736\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-19-at-10.26.png 725w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-19-at-10.26-300x169.png 300w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33c0bcb elementor-widget elementor-widget-heading\" data-id=\"33c0bcb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Limit product stories and maximize the personal ones<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7e92fb elementor-widget elementor-widget-text-editor\" data-id=\"a7e92fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Your keynote stage should never mention product features. No one comes to the event to know about your product. They might just Google the features if they want to dig into it. People come to events to network and connect on relevant stories. Your event plan can have personal and leadership development stories for your audience. So plan to add a bunch of breaks and a short product session whose conversation can be taken outside.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68860e6 elementor-widget elementor-widget-heading\" data-id=\"68860e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Repurpose your event content <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cea4c6c elementor-widget elementor-widget-image\" data-id=\"cea4c6c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"725\" height=\"398\" src=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-19-at-10.29.png\" class=\"attachment-large size-large wp-image-64633\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-19-at-10.29.png 725w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-19-at-10.29-300x165.png 300w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Screenshot showing Eric Reynolds, Laura Lilley, Pawan Rochwani, and Bethany Murphy\u2014the expert panel\u2014discussing brand-defining events at the From Events to Experience Summit, 2022<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7780e08 elementor-widget elementor-widget-text-editor\" data-id=\"7780e08\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Never shelve your hard work after the event day. If your content is evergreen, repurpose it, share it, and reshare it over some time. From a minute-long clip to a full-fledged YouTube video strategy, you can experiment with everything based on the resources your team has.<\/p><p>With a solid content distribution strategy in place, you can engage audiences through blog posts from sessions&#8217; learning (you&#8217;re reading one!), social media posts, and speaker quotes. These are a few examples with which you can maintain the buzz around your event after it gets over.<\/p><p>You can assess positive sentiment around your brand through engagement metrics such as social share, reach, and overall brand voice, which can be shared with leadership for proving the value of your events.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89dc9e6 elementor-widget elementor-widget-image\" data-id=\"89dc9e6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"725\" height=\"515\" src=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/07\/Frame-26.png\" class=\"attachment-medium_large size-medium_large wp-image-64634\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/07\/Frame-26.png 725w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2022\/07\/Frame-26-300x213.png 300w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-577134b elementor-widget elementor-widget-heading\" data-id=\"577134b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Maintain strong partnership with sponsors for retention<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dd7696 elementor-widget elementor-widget-text-editor\" data-id=\"8dd7696\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Do you write a sponsorship sheet as an afterthought at the last minute and expect sponsors to show up? Well, that&#8217;s one department that demands proactive correspondence.<\/p><p>It is imperative to understand your sponsors&#8217; needs from the event and set clear expectations and rules from the beginning because they will pay for your event and should agree to mutual benefits both parties will derive from the alliance.<\/p><p>Having transparent communication with your sponsors goes a long way. For example, you may not hit the same numbers you promised to achieve from an event, be it your attendee count, social share, or demographics. However, ensuring that you&#8217;re communicating this to your sponsors is critical.<\/p><p>Honest communication helps you build a genuine, long-term relationship with them so that you can have them each time you conduct an event.<\/p><p>With that, we won&#8217;t call it a wrap!<\/p><p><a href=\"https:\/\/www.airmeet.com\/hub\/events\/from-events-to-experiences-summit\/?swcfpc=1\">Watch the From Events to Experience Summit replay<\/a> here for more anecdotes and personal stories from the experts.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What do the best events have in common? They demonstrate quality over quantity. Events that turn your audience into excited fans, trigger deep-rooted emotions, and have an attendee-focused design are the ones to look up to and learn from. Since events are about your audience, you win half the battle by ensuring that they &#8220;feel&#8221; [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":64607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[235],"tags":[234],"industries":[],"use_cases":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Re-envisioning the Event Ecosphere for Attendee-first Experience<\/title>\n<meta name=\"description\" content=\"Master how to host and plan your events for elevated attendee experience. 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