{"id":66454,"date":"2022-08-10T11:43:27","date_gmt":"2022-08-10T11:43:27","guid":{"rendered":"https:\/\/www.airmeet.com\/hub\/?p=66454"},"modified":"2022-08-12T07:29:26","modified_gmt":"2022-08-12T07:29:26","slug":"unlocking-more-opportunities-to-connect-with-engagement-exposure","status":"publish","type":"post","link":"https:\/\/dev-hub.airmeet.com\/hub\/blog\/unlocking-more-opportunities-to-connect-with-engagement-exposure\/","title":{"rendered":"Unlocking More Opportunities to Connect with Engagement Exposure"},"content":{"rendered":"\t\t
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But it doesn\u2019t have to.<\/p>

More channels means more opportunities. And more opportunities means more engagement. It\u2019s something I call Engagement Exposure, and it\u2019s the key to unlocking higher ACV and stronger customer retention \u2014 but that\u2019s just the beginning.\u00a0<\/p>

Let\u2019s take a look at how it works, and why it works so well.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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People Don\u2019t Connect Like They Used To<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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People are realizing that they don\u2019t have to disrupt their lives to do the things they love. And if you\u2019re a brand stuck only offering only a couple ways of connection, your customers aren\u2019t going to wait for you to catch up.<\/p>

It\u2019s an adapt or die moment, and it\u2019s been a long time in the making.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Your customers have spoken. And their habits have changed \u2014 big time.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It\u2019s no hot take that COVID-19 shook up how we did things, but people have been itching for this kind of change for a long time now.<\/p>

And now 2+ years after the first shut down, we\u2019re seeing that the changes weren\u2019t just passing trends \u2014 they\u2019re here to stay.<\/p>

In-person events are no longer the norm.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Hybrid selling and work are the new normal. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Sustainable business practices have become increasingly more important for consumers and operators. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\tAnd B2B buyers are using more channels on the regular than ever before. \n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Yep, the world sure looks a lot different than it did even just 2 years ago. And marketers are realizing that growing efficiently in this new world is becoming harder because of it.<\/p>

49% of marketers in a recent HubSpot survey said that CAC has increased in the last year.
But again, I don\u2019t view these changes as obstacles, or even challenges. I see them as opportunities to shift perspective and grow even more.<\/p>

And here\u2019s how.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A new way to reach your audiences easier, more often, and with more significance.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Whether it\u2019s a new prospect or a long-term customer, people want to engage on their terms. And today, they know there\u2019s no reason why you shouldn\u2019t deliver.<\/p>

It all starts with engagement \u2014 it\u2019s today\u2019s currency.<\/p>

Less engagement with your brand equals lower lifetime value. But higher engagement creates something magical with your customers \u2014 higher LTV, with no ceiling.<\/p>

Passive, interruptive communication isn\u2019t going to cut it. They won\u2019t touch that with a 10-foot pole. And why should they? Nobody wants that in their lives.<\/p>

Look at your customers \u2014 what they like to do, and where and when. That\u2019s how you\u2019ll win.<\/p>

Your customer\u2019s changing work and lifestyle preferences should match how, where, when and what you communicate with them.<\/p>

That match makes people want to engage with you. And the more engagement, the stronger the customer relationship, the higher the ACV, and the stronger your customer retention.<\/p>

It\u2019s all thanks to Engagement Exposure.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Crank up your Engagement Exposure<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Higher, more meaningful engagement is directly correlated with the quantity AND the quality of your communication.<\/p>

Your customers want information and messaging that checks these important boxes:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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  • Flexible<\/li>
  • Credible<\/li>
  • Customized<\/li>
  • Consistent<\/li>
  • Helpful<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    That kind of quality connection makes people want to engage with you. And that\u2019s a good thing.<\/p>

    Here\u2019s how it works across channels.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    But if you aren\u2019t delivering high quality messaging at the right times to the right people, it can look something like this.<\/p>

    Here at Airmeet, we believe that today\u2019s most successful companies should put events at the center of their growth strategy. But not just any kind of event will do. They must be event experiences \u2014 highly immersive, interactive and valuable events built around your attendees.<\/p>

    It\u2019s this difference that makes the event experience more valuable. It\u2019s not passive or a one-way livestream. It\u2019s a chance for attendees to actually connect with each other, network, interact, ask questions, get answers. In a word \u2014 ENGAGE.<\/p>

    With event experiences at the center, your Engagement Exposure works like a ripple effect.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    A single experience at one moment in time that contains infinite opportunities to engage during the event itself, as well as before, and long after.<\/p>

    Think about this for a bit\u2026<\/p>

    You host an event experience. You promote it on social, and display, and email and other channels. Each touchpoint is an opportunity to engage. And that all happens before the event experience even takes place.<\/p>

    Then you have the engagement on the day of the event experience itself.<\/p>

    From there, you can take content from the experience and remix it in infinite ways and serve it back up to your audience to tap into an unlimited amount of engagement opportunities.<\/p>

    That\u2019s the power of Engagement Exposure.<\/p>

    And the even more exciting thing is \u2014 I think we\u2019re just scratching the surface. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    But it doesn\u2019t have to. More channels means more opportunities. And more opportunities means more engagement. It\u2019s something I call Engagement Exposure, and it\u2019s the key to unlocking higher ACV and stronger customer retention \u2014 but that\u2019s just the beginning.  Let\u2019s take a look at how it works, and why it works so well. People […]<\/p>\n","protected":false},"author":50,"featured_media":66724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[235],"tags":[234],"industries":[],"use_cases":[],"acf":[],"yoast_head":"\nUnlocking More Opportunities to Connect with Engagement Exposure | Airmeet<\/title>\n<meta name=\"description\" content=\"With event experiences at the center, your Engagement Exposure works like a ripple effect. 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