{"id":77572,"date":"2023-01-02T13:21:34","date_gmt":"2023-01-02T13:21:34","guid":{"rendered":"https:\/\/www.airmeet.com\/hub\/?p=77572"},"modified":"2023-02-20T20:08:50","modified_gmt":"2023-02-20T20:08:50","slug":"how-to-win-with-field-events-in-2023","status":"publish","type":"post","link":"https:\/\/dev-hub.airmeet.com\/hub\/blog\/how-to-win-with-field-events-in-2023\/","title":{"rendered":"How to Win With Field Events in 2023"},"content":{"rendered":"\t\t
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In 2022, we returned to field marketing. But the excitement of getting back together in person was quickly overshadowed by the global economic downturn.\u00a0<\/p>\n

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Now, as we peer into 2023, we\u2019re wondering what\u2019s in store for field events, budgets, and attendee expectations.\u00a0<\/p>\n

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Airmeet\u2019s CMO Mark Kilens<\/a> chatted with Rachel Russell<\/a>, Assistant Director of Field Marketing at EY, a large consulting and accounting firm.<\/p>\n

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During our recent live Eventions episode: A Look Back on Field Events in 2022<\/strong>, Mark and Rachel dissected what worked and what didn\u2019t. They also covered how field marketers can stand out and drive more leads in 2023, no matter their budget.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Wrapping up event trends<\/a> from 2022<\/div>\n<\/figure>\n

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2022 was the year the world returned to live, in-person events and tradeshows. But amidst all this, the economy continued to slow throughout the year. Layoffs and budget cuts were prevalent, causing many companies to rethink their approach to costly live events.\u00a0<\/p>\n

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Attendee Franco de la Croix-Vaubois<\/a> joined the chat to share his view of the recent changes. He predicts that virtual events will grow in 2023 to meet the demands of reduced marketing budgets. Virtual events provide a fantastic opportunity to keep the line of communication open with customers at a reduced cost.\u00a0<\/p>\n

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We asked our audience if they had to choose only 3 channels or tactics to keep in their marketing toolkit, what would they pick? Rachel chose content, events, and product as her top 3 because, for her, these are absolute essentials for successful marketing.<\/p>\n

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Tons of attendees choose events as well. The amount of connection they provide is unmatched.<\/p>\n

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How to choose the perfect event mix (owned versus sponsored)<\/h2>\n

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How many events should you host? How many should you sponsor?<\/p>\n

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Rachel says that the right mix of owned VS sponsored events comes down not only to the scale and size of the company, but their brand recognition too.\u00a0<\/p>\n

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Her experience spans a variety of companies and industries:<\/p>\n

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