{"id":79663,"date":"2023-02-02T14:28:18","date_gmt":"2023-02-02T14:28:18","guid":{"rendered":"https:\/\/www.airmeet.com\/hub\/?p=79663"},"modified":"2023-06-27T09:18:12","modified_gmt":"2023-06-27T09:18:12","slug":"event-registrant-attendee-data","status":"publish","type":"post","link":"https:\/\/dev-hub.airmeet.com\/hub\/blog\/event-registrant-attendee-data\/","title":{"rendered":"How to Get the Most Out of Your Registrant and Attendee Data"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"79663\" class=\"elementor elementor-79663\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f3ac27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f3ac27\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56b33ae\" data-id=\"56b33ae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cafba24 elementor-widget elementor-widget-text-editor\" data-id=\"cafba24\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Remember the days of manning your event booth at an in-person conference tapping each of your booth visitors\u2019 lanyard with that good ol\u2019 lead scanner to get their name and email\u2026shared with you in a spreadsheet 2 days after the event?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The good news is, we\u2019re now in a world where you can get all the data you could ever need on your event registrants and attendees in *gasp* real-time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of my favorite benefits of&nbsp;<\/span><a href=\"https:\/\/www.airmeet.com\/hub\/virtual-events\/\" target=\"_blank\">virtual events<\/a><span style=\"font-weight: 400;\">&nbsp;is the plethora of real-time data on your attendees and their buying intent, session performance, engagement insights, and so much more.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.airmeet.com\/hub\/platform\/airintel\/\"><span style=\"font-weight: 400;\">AirIntel<\/span><\/a><span style=\"font-weight: 400;\"> provides a complete picture of your event and how they affect your pipeline, reach, and loyalty. Today, we\u2019re going to focus on just one part of that complete picture: registrant and attendee data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before we dive into six unique ways you can use this data, let\u2019s review the data points that will give you a full snapshot of your registrants and attendees.<\/span><\/p>\n<h2><b>Key Registrant and Attendee Data Points<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Data gaps and lack of visibility into who your attendees are makes it hard to personalize event experiences and event outreach, leading to lower conversions.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are 8 key pieces of data on your registrants and attendees you should be leveraging to boost engagement and conversions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Registrant Name<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Total event registrations (including past events)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">New or repeat registrant<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Total time spent in event<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Joined Pre-Event (Y\/N)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Attendance status<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Custom registration form fields<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">At first glance, these data points might seem like simple pieces of information that will be synced to your CRM. I can assure you, there are several strategic ways you can leverage this data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s get into it. \ud83e\udd13<\/span><\/p>\n<h2><b>6 Game-Changing Ways to Use Your Registrant and Attendee Data&nbsp;<\/b><\/h2>\n<h3><span style=\"font-weight: 400;\">1. Use Registrant Event History to Personalize Email Invites<\/span><\/h3>\n<p><b>What it is:<\/b><span style=\"font-weight: 400;\"> With registrant event history you gain visibility into the breakdown of new versus repeat registrants and attendees.<\/span><\/p>\n<p><b>The Play:<\/b><span style=\"font-weight: 400;\"> Create personalized event invites to <\/span><a href=\"https:\/\/www.airmeet.com\/hub\/blog\/grow-stage-of-event-led-growth\/\"><span style=\"font-weight: 400;\">build and engage your community<\/span><\/a><span style=\"font-weight: 400;\">. If someone has attended two or three of your events, send them a more personal invite. You could thank them for being so engaged with your events, and you can even recommend an upcoming event for them based on their previous event activity. Here\u2019s a template \ud83d\udc47<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77f5624 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77f5624\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e2f0345\" data-id=\"e2f0345\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7215b4 elementor-widget elementor-widget-text-editor\" data-id=\"c7215b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Subject Line:<\/b><\/p><p><span style=\"font-weight: 400;\">You\u2019re on the verge of pulling an event hat trick \ud83d\udc40<\/span><\/p><p><b>Email Copy:<\/b><\/p><p><span style=\"font-weight: 400;\">Hi <\/span><b>[first name or \u201cthere\u201d] <\/b><span style=\"font-weight: 400;\">\ud83d\udc4b,<\/span><\/p><p><span style=\"font-weight: 400;\">First, I want to say thank you for joining us at two of our events recently. We hope you\u2019ve learned a ton and enjoyed networking with other<\/span><b> [role \/ persona]<\/b><span style=\"font-weight: 400;\"> pros.<\/span><\/p><p><span style=\"font-weight: 400;\">Since you attended events on <\/span><b>[common topic]<\/b><span style=\"font-weight: 400;\"> I wanted to recommend our upcoming event, <\/span><b>[event name]<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><b>[Event description]<\/b> <i><span style=\"font-weight: 400;\">i.e. <\/span><\/i><a href=\"https:\/\/www.airmeet.com\/hub\/events\/eventions\/\"><i><span style=\"font-weight: 400;\">Season 2 of Eventions<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> is here and it\u2019s stacked with marketing leaders that have expertly integrated events into their revenue strategies.\u00a0<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">Join us at <\/span><b>[event name and link]<\/b><span style=\"font-weight: 400;\"> on <\/span><b>[event date]<\/b><span style=\"font-weight: 400;\"> to get <\/span><b>[top benefit of attending the event]<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Tune in to learn how to:<\/span><\/p><ul><li aria-level=\"1\"><b>[Event value-add #1]\u00a0<\/b><\/li><\/ul><ul><li aria-level=\"1\"><b>[Event value-add #2]<\/b><\/li><\/ul><ul><li aria-level=\"1\"><b>[Event value-add #3]\u00a0<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">Save your seat here to get that hat trick<\/span><b> [registration link]<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ef96fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ef96fd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d6f985f\" data-id=\"d6f985f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca5101e elementor-widget elementor-widget-text-editor\" data-id=\"ca5101e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">2. Customize Registration Fields to Increase Your Attendee Rate<\/span><\/h3><p><b>What it is:<\/b><span style=\"font-weight: 400;\"> You have the ability to add any custom fields to your event registration form. (And yes, these fields will sync to your CRM!)<\/span><\/p><p><b>The Play:<\/b><span style=\"font-weight: 400;\"> Use custom field information to personalize the event experience for your attendees. Collect details like job function or interests to match your attendees with a relevant group of other attendees in a networking session.<\/span><\/p><p><b>\ud83d\udca1Bonus Tip: <\/b><span style=\"font-weight: 400;\">During registration, create a field for your registrants to leave a question they have on the event topic or a specific question for the speakers. This will help increase your attendee rate by giving registrants one more reason to attend. And *Bonus <\/span><i><span style=\"font-weight: 400;\">Bonus<\/span><\/i><span style=\"font-weight: 400;\"> Tip* you\u2019ll get very insightful intent data with this tactic.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9da27d0 elementor-widget elementor-widget-image\" data-id=\"9da27d0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/help.airmeet.com\/support\/solutions\/articles\/82000517937-how-to-customize-registration-form-and-attendee-card-for-your-airmeet-event\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"445\" src=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2023\/02\/Point-2-custom-registration-fields-1024x569.png\" class=\"attachment-large size-large wp-image-79670\" alt=\"Custom fields\" loading=\"lazy\" srcset=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2023\/02\/Point-2-custom-registration-fields-1024x569.png 1024w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2023\/02\/Point-2-custom-registration-fields-300x167.png 300w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2023\/02\/Point-2-custom-registration-fields-768x427.png 768w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2023\/02\/Point-2-custom-registration-fields.png 1440w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d6405e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d6405e5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e54d19\" data-id=\"9e54d19\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ee919d elementor-widget elementor-widget-text-editor\" data-id=\"7ee919d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">3. Use Channel Performance Data to Fine-Tune Your Promotion Strategy<\/span><\/h3><p><b>What it is:<\/b><span style=\"font-weight: 400;\"> See what channels are working (and not working) to drive registrations. This data will also give you insight into if your distribution strategy is bringing in the right audience.<\/span><\/p><p><b>The Play:<\/b><span style=\"font-weight: 400;\"> Identify the channel that brings in the maximum impact to fine-tune your <\/span><a href=\"https:\/\/www.airmeet.com\/hub\/blog\/event-promotion-guide\/\"><span style=\"font-weight: 400;\">promotion strategy<\/span><\/a><span style=\"font-weight: 400;\"> for future events. Understand what levers you can pull to overachieve your registration goals.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b572e5 elementor-widget elementor-widget-image\" data-id=\"5b572e5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/help.airmeet.com\/support\/solutions\/articles\/82000878836-airmeet-realtime-analytics-dashboard-segmentations\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2023\/02\/Point-5-Analytics-Participants1-1024x512.png\" class=\"attachment-large size-large wp-image-79672\" alt=\"Analytics Dashboard\" loading=\"lazy\" srcset=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2023\/02\/Point-5-Analytics-Participants1-1024x512.png 1024w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2023\/02\/Point-5-Analytics-Participants1-300x150.png 300w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2023\/02\/Point-5-Analytics-Participants1-768x384.png 768w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2023\/02\/Point-5-Analytics-Participants1-1536x768.png 1536w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2023\/02\/Point-5-Analytics-Participants1-2048x1024.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8b25bcd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b25bcd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-194ed5d\" data-id=\"194ed5d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-527a947 elementor-widget elementor-widget-text-editor\" data-id=\"527a947\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">4. Create Segments to Control Session Access<\/span><\/h3><p><b>What it is:<\/b><span style=\"font-weight: 400;\"> Segments are a list of users in your event who meet certain criteria. Audience segments can be formed based on the data you collect with custom registration fields data.<\/span><\/p><p><b>The Play:<\/b><span style=\"font-weight: 400;\"> Use segments to control session access and deliver highly <\/span><a href=\"https:\/\/www.airmeet.com\/hub\/blog\/engage-stage-of-event-led-growth\/\"><span style=\"font-weight: 400;\">engaging experiences<\/span><\/a><span style=\"font-weight: 400;\">. For example, you could give access to marketing panel discussion only to those who have a CMO job title.<\/span><\/p><p><b>\ud83d\udca1Bonus Tip:<\/b><span style=\"font-weight: 400;\"> If you\u2019re hosting a ticketed event, give access to exclusive panel only to VIP ticket holders.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4866375 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4866375\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b7aabc\" data-id=\"1b7aabc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d526e0 elementor-widget elementor-widget-image\" data-id=\"3d526e0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.airmeet.com\/hub\/blog\/event-analytics\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"594\" src=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2023\/02\/Point-4-Segments-1024x760.png\" class=\"attachment-large size-large wp-image-79673\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2023\/02\/Point-4-Segments-1024x760.png 1024w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2023\/02\/Point-4-Segments-300x223.png 300w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2023\/02\/Point-4-Segments-768x570.png 768w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2023\/02\/Point-4-Segments.png 1444w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-794f662 elementor-widget elementor-widget-text-editor\" data-id=\"794f662\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">5. Use Registration Data to Get Speakers and Sponsors<\/span><\/h3><p><b>What it is:<\/b> <span style=\"font-weight: 400;\">Without supporting data points about previous event\u2019s performance, <\/span><span style=\"font-weight: 400;\">it can be<\/span><span style=\"font-weight: 400;\"> hard to get speakers and <\/span><a href=\"https:\/\/www.airmeet.com\/hub\/blog\/how-to-get-event-sponsorship-guide-to-event-sponsorship\/\"><span style=\"font-weight: 400;\">sponsors for future events<\/span><\/a><span style=\"font-weight: 400;\">. It\u2019s essential for you (and your speakers and sponsors will appreciate this) to have clear data on your registrant profile.<\/span><\/p><p><b>The Play:<\/b><span style=\"font-weight: 400;\"> Share an in-depth breakdown of who your typical registrants are. You can share everything from business segments, job titles to any information you collect via custom registration fields.<\/span><\/p><p><b>\ud83d\udca1Bonus Tip: <\/b><span style=\"font-weight: 400;\">Offer to collaborate with your speakers and sponsors to build your event registration form. Are there custom fields you can add that both parties will benefit from?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88ef765 elementor-widget elementor-widget-image\" data-id=\"88ef765\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.airmeet.com\/hub\/blog\/event-analytics\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"338\" src=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2023\/02\/Dashboard-2-1024x433.png\" class=\"attachment-large size-large wp-image-79674\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2023\/02\/Dashboard-2-1024x433.png 1024w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2023\/02\/Dashboard-2-300x127.png 300w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2023\/02\/Dashboard-2-768x325.png 768w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2023\/02\/Dashboard-2-1536x649.png 1536w, https:\/\/dev-hub.airmeet.com\/hub\/wp-content\/uploads\/2023\/02\/Dashboard-2-2048x866.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d7d29cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d7d29cd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a912b57\" data-id=\"a912b57\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88da985 elementor-widget elementor-widget-text-editor\" data-id=\"88da985\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">6. Understand Attendee Rates to Optimize Promotion<\/span><\/h3><p><b>What it is:<\/b><span style=\"font-weight: 400;\"> Your registrant to attendee rate will give you an idea of how many registrations you need to hit your event attendance goal. You can also compare the turnout rate across your events to understand attendee trends.<\/span><\/p><p><b>The Play:<\/b><span style=\"font-weight: 400;\"> Use your registration to attendee conversion rate insights to optimize promotion for future events. Look at historical data to identify the number of registrations that you would need to hit your event attendance goals and promote accordingly. Combine this with the channel performance data to boost registrations through the right channels<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d22ad8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d22ad8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8dedcb8\" data-id=\"8dedcb8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a561ce3 elementor-widget elementor-widget-text-editor\" data-id=\"a561ce3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\"><strong>Put your registrant and attendee data into action with Airmeet<\/strong>\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">Measuring the outcomes of your event hasn\u2019t always been easy. Organizers with the right data points can curate the right content and communication for every attendee. Without that data, event ROI and post-event campaign effectiveness suffer.<\/span><\/p><p><a href=\"https:\/\/www.airmeet.com\/hub\/platform\/airintel\/\"><span style=\"font-weight: 400;\">AirIntel<\/span><\/a><span style=\"font-weight: 400;\"> provides a complete picture of your event and how they affect your pipeline, reach, and loyalty. It provides actionable first-party data and attendee insights to revenue teams.<\/span><\/p><p><span style=\"font-weight: 400;\">Ready to put your registrant and attendee data into action? <\/span><a href=\"https:\/\/www.airmeet.com\/hub\/free-plan\/?utm_campaign=ELG&amp;utm_content=blog-referral&amp;utm_term=event-registrant-attendee-data\"><span style=\"font-weight: 400;\">Host your first Airmeet webinar for free.<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Remember the days of manning your event booth at an in-person conference tapping each of your booth visitors\u2019 lanyard with that good ol\u2019 lead scanner to get their name and email\u2026shared with you in a spreadsheet 2 days after the event? The good news is, we\u2019re now in a world where you can get all [&hellip;]<\/p>\n","protected":false},"author":59,"featured_media":79664,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[1],"tags":[234],"industries":[],"use_cases":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ways To Get the Most Out of Your Registrant and Attendee Data<\/title>\n<meta name=\"description\" content=\"Data gaps and lack of visibility into who your attendees are makes it hard to personalize event experiences, leading to lower conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev-hub.airmeet.com\/hub\/blog\/event-registrant-attendee-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ways To Get the Most Out of Your Registrant and Attendee Data\" \/>\n<meta property=\"og:description\" content=\"Data gaps and lack of visibility into who your attendees are makes it hard to personalize event experiences, leading to lower conversions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev-hub.airmeet.com\/hub\/blog\/event-registrant-attendee-data\/\" \/>\n<meta property=\"og:site_name\" content=\"Airmeet\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-02T14:28:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-27T09:18:12+00:00\" \/>\n<meta property=\"og:image\" 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